Google Adds To Mozilla's Push For 'Do Not Track'

Posted by Soulskill on Monday January 24, 2011 @09:34AM from the lot-of-progress-for-one-day dept.

AndyAndyAndyAndy writes "In a morning blog post, Google announced the release of a Chrome plug-in called 'Keep My Opt-Outs,' which hopes to block all tracking cookies. Interestingly, it is released as open-source with the hopes that it will gain quick deployment on non-Chrome browsers and find a robust foothold against ads. The story is also covered at Computerworld, which has broader insight into the issue, looking at Google, Mozilla and Firefox, and seems to indicate more rapid change is looming — potentially from the FCC itself."

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Of course Google wants this by barchibald · 2011-01-24 09:58 · Score: 5, Interesting

If I were google, I'd be pretty psyched to be the only ad provider who can triangulate from search to ad delivery. Thats a real coup in terms of unique analytics for them. Between every page that has their ads on it, every site that uses their site analytics and every request that has google.com as the launch point (and access to http-referer information across all of these....it'd be hard to imagine an analytics company coming close to competing.
There are many more desserts than just cookies.