Your Face Will Soon Be In Facebook Ads

jfruhlinger writes "If you're planning on checking into Starbucks using Facebook Places, your friends may soon see your profile picture in a Facebook ad for Starbucks — and, it goes without saying, you won't be paid a dime. You can't opt out, unless, as Dan Tynan puts it, "studiously avoid clicking "Like" or checking into any place that has a six- or seven-figure ad budget." The ad will also include whatever text you use in your checkin, so Tynan suggests some judicious pranksterism ("Just checked into the Starbucks around the corner and this doppio mocha latte tastes like goat urine")."

Comments

Re:My Face

[vmxeo]

Not quite. The photographer holds the copyright. People in the pictures have a right to publicity, but its considered separate from the actual copyright on the photo. Like in the Virgin Mobile case, they legally had the copyright but did not have consent from the model, aka "right to publicity".