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Apple eBook Rules Changing For Sellers
An anonymous reader writes "In a 'pray I don't alter it again' moment for eBook sellers on apple iPad and iPhone devices, Apple is now requiring third-party eBook sellers like Amazon to also make their titles available through the Apple store, wherein the empire will take an additional 30% cut. 'Apple confirmed Tuesday that it would require app developers that sell e-books outside of their iPad and iPhone apps — through a Web site, for example — to also sell the books inside those apps. And purchases that originate in the app must be made through Apple, which keeps a 30 percent cut.'"
In a "pray I don't alter it any further" moment...
Fixed that for you.
Funny may not give karma, but +5 Informative never made anyone snort coffee out their nose.
Look folks, it's a we told you so moment. You bought the shiny hardware despite the warnings that you're going to be trapped in a walled garden. You are now at the whims of Apple and it's your own damn fault.
In related news, Ford demands 30% cut on Latte sales at drive up coffee shops citing in-vehicle purchase rules.
Sig Battery depleted. Reverting to safe mode.
And everybody who sells software that could run on Windows should send Microsoft 30%, right?
With margins in the single percentage points for most on-line resellers, you think a 30% cut won't impact the users?
This will result either in a) fewer stores offering ebooks and thus less competition and thus greater prices, or b) stores raising their prices to cover the 30% cut, resulting in greater prices.
So tell me again how this won't affect the users?
Is there any reason Amazon can't just sell the ebooks for 30% more in Apple's store than in its own? Unless Amazon signed some binding contract, I think any judge would laugh Apple out of the courtroom for trying to make Amazon sell ebooks in Apple's store at a loss, or trying to make Amazon raise prices in its own store to subsidize sales in Apple's store.
Also, why are publishers still getting most of the money for ebook sales? There's nothing to publish. You still need an editor and a marketer, but there's no text to lay out, no pages to print, no bindings to make, and no boxes of books to distribute. Previously, publishing was controlled by a few companies who subsequently raised prices to where they were taking an exorbitant slice of the pie. But with the Internet, ebooks, and electronic publishing, you could do it all yourself if you wanted. This is a shakeup to the industry's business model which has long been needed.
No, the problem is requiring them to put everything on the Apple Store in the first place.
What happens if Amazon or B&N doesn't yield? Somehow the Kindle or Nook app gets "rescinded", and stops working when next their iphone or ipad updates. And then the other booksellers have to explain to their customers why all of a sudden, paid-for books can no longer be viewed on the device.
This is monopolistic practices: the next step is Apple announcing how they have "the largest selection of books" in the Apple Store, because they've forcibly extorted Amazon, Barnes&Noble, and every other ebook purveyor to put their books in the Apple Store or be cut off from the iPhone/iPod Touch/iPad market entirely.
I wonder what happened to the monopoly abuse lawsuit over iPhone only being on AT&T anyways...
How can even 5-10% be justified - any non-zero amount? I paid for my iPad, I paid for my kindle books - how can it be justified at all that I have to pay Apple to use a device I already own to look at content that I already own??? You said it yourself - they do no work, they add no value - they should get $0.00.
Versatility is the reason we BOUGHT the freakin' things.
Well then you bought the wrong freakin' thing.
"When information is power, privacy is freedom" - Jah-Wren Ryel
So the middleman gets squeezed out ...
Please explain how Author --> Publisher --> Apple --> Amazon --> Reader removed the middleman from what was Amazon's current models of either:
Author --> Publisher --> Amazon --> Reader
or
Author --> Amazon --> Author's mom.
and people save money
How exactly are book sales going to kick an additional percentage to Apple and be cheaper? Do you honestly believe that if Barnes and Noble and Amazon were not alternative shops for eBooks that Apple would have lower eBook prices, when it was Apple that allowed publishers to force Amazon and BN to raise their ebook prices several months back?
Respect the Constitution