News Corp. and Apple Unveil The Daily
RedEaredSlider writes "The Daily, the digital publication designed specifically for Apple's iPad, is now available on the App Store.
The publication's launch came during a press event at New York's Guggenheim Museum. News Corp. CEO Rupert Murdoch and Apple Vice President of Internet Services Eddy Cue were joined by The Daily's Editor-in-Chief Jesse Angelo.
The Daily, which copies the look and feel of a newspaper or magazine, is aimed at embracing the multimedia capabilities of Apple's iPad. Rupert Murdoch said that The Daily offers 'unthinkable innovations' to the world of publishing."
I'm not sure why Apple would want to get involved in this manner with the greatest evil in our world today, News Corp. If they want to make an app for the iPad, that's fine, but I don't see why Apple would want to publicize this new app as forging some kind of relationship between the two companies.
Now the people telling you exactly what apps you can and can't use, partner with people that tell you exactly what to think.
1984 indeed. iTelescreen.
Rupert Murdoch said that The Daily offers 'unthinkable innovations' to the world of publishing.
In other words, if there are innovations here, they haven't thought of them yet.
All kidding aside, it looks like a return to the "hypercard" fixed width and height presentation that's been on the backburner since the web first beat out print in popularity. (Web articles typically scroll up/down, of course.) In that case, the innovation is "we finally found a way to get you to page through an article with all the ads again - no more 'printable version' for you - muh ha ha ha ha ha!"
Lemme guess: all of those innovations involve revenue generation strategy, right? Knowing Murdoch, it couldn't possibly mean anything else.
I remember back in November, a bi-monthly Android magazine was rejected from the App store for no reason other than it was "just about Android"
In fact, here's the exact reason the app dev was given: "“You know your magazine, It’s just about Android. we can’t have that in our App Store.”
Now, you may say "So what? Of course Apple wouldn't want a magazine like that on their store." But think about it; Apple rejected a perfectly good App, for no reason other than the content it reported on. What happens if this digital newspaper publishes an unflattering report about an Apple product? Or better yet, what if they *don't* publish such a report, for no reason other than wanting to stay on good terms with the company that *controls* their delivery platform?