News Corp. and Apple Unveil The Daily

Posted by samzenpus on Wednesday February 2, 2011 @08:14AM from the foxy-apps dept.

RedEaredSlider writes "The Daily, the digital publication designed specifically for Apple's iPad, is now available on the App Store. The publication's launch came during a press event at New York's Guggenheim Museum. News Corp. CEO Rupert Murdoch and Apple Vice President of Internet Services Eddy Cue were joined by The Daily's Editor-in-Chief Jesse Angelo. The Daily, which copies the look and feel of a newspaper or magazine, is aimed at embracing the multimedia capabilities of Apple's iPad. Rupert Murdoch said that The Daily offers 'unthinkable innovations' to the world of publishing."

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Strangest way I've ever heard "no innovation here" by xxxJonBoyxxx · 2011-02-02 08:20 · Score: 5, Insightful

Rupert Murdoch said that The Daily offers 'unthinkable innovations' to the world of publishing.
In other words, if there are innovations here, they haven't thought of them yet.
All kidding aside, it looks like a return to the "hypercard" fixed width and height presentation that's been on the backburner since the web first beat out print in popularity. (Web articles typically scroll up/down, of course.) In that case, the innovation is "we finally found a way to get you to page through an article with all the ads again - no more 'printable version' for you - muh ha ha ha ha ha!"