Sony Marketing Man Tweets PS3 Master Key

An anonymous reader writes "Sony Marketing Man, Kevin Butler's official Twitter feed retweets a post by @exiva that posts the PS3 Master key. Kevin Butler who has over 69,000 followers tweet read (The tweet now deleted): '@TheKevinButler Lemme guess... you sank my Battleship? RT @exiva: 46 DC EA D3 17 FE 45 D8 09 23 EB 97 E4 95 64 10 D4 CD B2 C2 Come at me, @TheKevinButler'" Here is a screenshot of the tweet.

Comments

Re:I think

[Zelgadiss]

Can't be helped.

If console makers give up on securing their consoles with these fairly non-intrusive DRM and leave their consoles wide open like the PC, it's only common sense to expect PC like DRM from games.

Even if Sony, Big-N and MS does nothing to enforce copy protection, the game publishers will add their own.

IMO it's kind of a pick your poison situation.
Have the console maker do it via locking down their console or have the game publishers make a crazy mess of it.

A clever dupe!

[LordStormes]

Look at the reply - "Lemme guess, you sank my battleship!" - The marketing guy had NO IDEA what he was reposting, he was simply trying to figure out why some guy dumped a random string of characters on his Twitter. With the spaces in there, it looks like a log of a Battleship game. The original tweeter simply confused a non-IT guy who had no idea that was even a hexidecimal value, let alone the significance of that particular one, into replying to a tweet. In short, absolutely brilliant.

Re:A clever dupe!

[Nemyst]

The irony of the situation is how appropriate that response is, even in the new context.

Re:I don't understand. why did this happen?

[amicusNYCL]

I think you missed a major possibility:

5) As a marketing guy, he has no clue what he was looking at.

Look at his reply: "Lemme guess... you sank my Battleship?" He's guessing, he doesn't know what the string of characters is. He's in marketing, not engineering. That's why the message got removed, because someone who did know what they're seeing contacted him about it (and he's now probably hoping that he doesn't get fired for it).