Activision Axes Guitar Hero

jtillots writes "Activision Blizzard has canceled the Guitar Hero franchise, citing 'declining revenue of the music game genre.' Also on the chopping block was DJ Hero and True Crime. Fat_bot put it best — it's the new Day the Music Died." This comes only a few months after Viacom dropped Rock Band developer Harmonix for similar reasons, and less than a week after they closed MTV Games altogether.

Comments

Activision Axed Guitar Hero Slowly Over Five Years

[mrspecialhead]

That's what happens when you rapid-fire iterate on new content in the same template with no significant innovations for extended periods of time.

Sad thing is, from a business perspective, they did a great job and probably wouldn't change a thing if they could go back and do it over. At least not besides somehow managing to get those significant innovations magically and without significant investment to impact their bottom line in the short term.

Okay Harmonix, that one's done. What's the next cool design epiphany?

Re:Finally, some sanity!

[elrous0]

No one ever thought air guitar was cool. Saying "the days where 'air guitar' was cool" is kind of like saying "the days when MC Hammer was hardcore" or "the days when Bret Michaels was respected by headbangers."