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Activision Axes Guitar Hero

jtillots writes "Activision Blizzard has canceled the Guitar Hero franchise, citing 'declining revenue of the music game genre.' Also on the chopping block was DJ Hero and True Crime. Fat_bot put it best — it's the new Day the Music Died." This comes only a few months after Viacom dropped Rock Band developer Harmonix for similar reasons, and less than a week after they closed MTV Games altogether.

15 of 160 comments (clear)

  1. Re:Weird by Tukz · · Score: 3, Interesting

    And then they kept fucking the customers over, by releasing new games over and over, with nothing more but new songs in em and a small feature tweak that easily could had been sold as DLC.

    Rock Band was actually on the right track, Guitar Hero was not.
    But Guitar Hero ruined it for everyone else, by giving the entire thing a bad reputation.

    --
    - Don't do what I do, it's probably not healthy nor safe. -
  2. I liked Sousaphone Hero better ... by Anonymous Coward · · Score: 3, Funny

    http://www.theonion.com/articles/activision-reports-sluggish-sales-for-sousaphone-h,2246/

    Activision Reports Sluggish Sales For Sousaphone Hero August 1, 2007 | ISSUE 4331

    08.06.09 SANTA MONICA, CA—Despite a catchy 1890s soundtrack and realistic-feeling game play, Sousaphone Hero, the third installment of Activision's massively popular Guitar Hero video game franchise, sold a mere 52 copies in the United States in its opening week, the company reported Monday.

    Enlarge Image"In the wake of Guitar Hero's success, we thought the public was more than ready for additional popular American musical genres in a simulated-performance format, but people don't seem to be responding to marches as well as we had hoped," said Activision spokeswoman Melissa Hendleman, whose company spent an estimated $25 million developing the game for the PlayStation 3, Xbox 360, and Wii consoles.

    Sousaphone Hero offers two dozen public-domain marches, including 1893's "The Liberty Bell," 1896's "Stars and Stripes Forever," and 1897's "Entry of the Gladiators." The bulky sousaphone-shaped controller coils around the body, and players wear white spat-like foot coverings fitted with sensors that monitor synchronized marching steps. As with the fret buttons on Guitar Hero's guitar peripheral, the sousaphone controller's three valves are color-coded to match on-screen notes the player must hit.

    Players may also choose from 27 different fat-guy characters who can be customized with Alpine hats, epaulets, and a mustache editor with a wide array of options.

    A gamer plays with a special wireless version of the sousaphone controller, meant to increase ease of play.Hendleman admitted that the $345 retail price might be a bit steep for many consumers. She also conceded that Activision may have erred by not releasing the game between Memorial Day and July 4, the prime parade season in the United States. Even so, she added, Sousaphone Hero contains "more than enough" features to keep gamers absorbed.

    "In the career mode, you can rise from playing in park gazebos for church picnics to performing in the halftime show of the Harvard-Yale game," Hendleman said. "If you score enough points, you can unlock the ultimate level: playing in the John Philip Sousa–led Marine Band at Grover Cleveland's inauguration."

    "And if you like multiplayer gaming, you're in luck," Hendleman continued. "In Sousaphone Hero's cooperative marching-band mode, as many as 135 of your friends can play simultaneously."

    Hendleman also emphasized the "fun" rewards players receive as they become more proficient. If they hit enough correct notes in a row, the on-screen crowd yells "huzzah" and "bully," and the sousaphone controller's spit valve will "drain." Flubbing notes, however, makes the controller "fill" with spit, preventing further play and causing the crowd to throw rotten eggs at the hapless on-screen sousaphonist. If characters earn enough bonus points in career mode, they can spend their Liberty-head nickels on a red, green, or blue "sock" for their sousaphone's bell, or an invigorating chunk of peanut brittle.

    Response to Sousaphone Hero on video-gaming message boards has been tepid at best.

    That controller is like 100 pounds even though its [sic] only plastic," wrote mastagamer457, a moderator on one Sousaphone Hero message thread. "I think I screwed up my shoulder pretty bad."

    "I played the career mode for three hours and kept feeling like I was playing the same annoying circus tune over and over," kiLLlah_steVe of Columbus, OH wrote. "On one song, you're forced to play the same two notes back and forth for 96 measures."

    Others have complained that the third valve is used only at the expert level, that even proficient players only score a maximum of 60 points per song, and that the "oompah" meter stays the same shade of gray even if every note is hit. Some also reported that, if not cleaned regularly, the plastic mouthpiece gets crusty.

    Professional sousaphone player Eric Winkler

  3. Obligatory... you know the rest. by TheSpoom · · Score: 4, Informative

    Obligatory XKCD. It's OK that you don't get it, but those of us who like music games will keep having fun even if you don't think it's "cool".

    --
    It's better to vote for what you want and not get it than to vote for what you don't want and get it.
    - E. Debs
    1. Re:Obligatory... you know the rest. by Tukz · · Score: 3, Insightful

      +1

      I hear so many people do exactly what they show in XKCD.
      They bitch and moan about how it's "not really playing an instrument".

      Well, playing GT5 isn't really "driving a car", but it's still fun and entertaining.

      I still break out my plastic guitar now and then, to look like a retard while trying to play Through the Fire and Flames, by Dragonforce.
      I usually end up smashing something, but it's fun none the less.

      --
      - Don't do what I do, it's probably not healthy nor safe. -
  4. Activision Axed Guitar Hero Slowly Over Five Years by mrspecialhead · · Score: 4, Insightful

    That's what happens when you rapid-fire iterate on new content in the same template with no significant innovations for extended periods of time.

    Sad thing is, from a business perspective, they did a great job and probably wouldn't change a thing if they could go back and do it over. At least not besides somehow managing to get those significant innovations magically and without significant investment to impact their bottom line in the short term.

    Okay Harmonix, that one's done. What's the next cool design epiphany?

  5. Re:Weird by Xest · · Score: 3, Insightful

    Yes, just like Call of Duty now, another Activision owned franchise.

    I bet in a few years time CoD goes the same way, because since CoD4: Modern Warfare it's just been declining. CoD5: World at War was okay, CoD6: MW2 wasn't terrible but was a far cry from the last two, and then the latest, Black Ops, was just terrible.

    Sales have still been on the up for the franchise, but I bet it wont last, people will only take a few crappy games in a row before they give up.

    Activision seems exceptionally good at destroying franchises. At least EA, for all the monotony of many of it's yearly franchises, still manages to keep them going and keep them selling way in the long run for those that do like them.

  6. Re:Weird by Anonymous Coward · · Score: 3, Insightful

    The song selection is simply garbage.

    That may have been the result of the usual media corporations' greed. Those who manage the rights want to squeeze as much out of their licensees as they can, even if it ruins them in the long run. The more popular those music games got, the more the MAFIA demanded. Which in turn caused the game producers to go with cheaper, lesser-known, 3rd rate songs.

    Another modern revenue stream killed by the music industry's greed, I guess. At least they're sticking to what they're best at ;)

  7. I dunno... by Moraelin · · Score: 3, Insightful

    I dunno, there's a whole industry of force-feedback steering wheels and pedals and whatnot to make it at least the same kind of thing. You know, you turn a wheel, the car turns.

    And let me stress that part again: the car turns when _you_ turn the wheel. In other words, wake me up when such a game at least plays the tune _you_ play, instead of just making you press buttons on cue to a tune that keeps playing the same no matter what you do.

    If you want a GT5 equivalent, let's call it Race Car Hero, it would involve watching a pre-recorded race that happens the same no matter what you do, and you just have to press the buttons you're told to press while watching it. But otherwise if you press right instead of left when told, you lose some points but the car on the screen still does the pre-recorded left turn.I think pretty much everyone would agree that such a game would be frakking retarded.

    --
    A polar bear is a cartesian bear after a coordinate transform.
    1. Re:I dunno... by mr_gorkajuice · · Score: 3, Insightful

      It's still not quite the kind of interaction in Guitar Hero. If it were, the enemy would get shot in the head even if you aim at something else, you just wouldn't get the points.

      That part right there makes it kinda obvious that you don't know what you're talking about. I guess you're just one of those angry old men, who wish young lads would pick up a real instrument instead.
      GH is not, and was never meant to be, an alternative to real instruments. It's just entertainment. Exactly like GT5. If it doesn't entertain you, don't play it. So far though, *everyone* I've actually seen playing the game has had fun with it. This includes people with actual instrumental skills.
      I know people who don't like the game. None of them tried playing. They looked at the controller, said "Yeah ok, that's retarded, I'm not touching that", and decided that they were apparently surrounded by retards.
      Your loss.

  8. You will be missed. by senorpoco · · Score: 4, Funny

    It is a sad day, guitar hero singlehandedly made the concept of being in a band cool. Before that game professional and talented amateurs alike were resigned to a sad lonely existence where they would be constantly scorned by women and derided by their peers.

  9. Re:Weird by nordee · · Score: 4, Informative

    Hmmm....

    Like this?

    http://www.rockband.com/songs (2,566 songs and counting)

    --
    still no sig
  10. Reality goes only so far... by RoverDaddy · · Score: 4, Interesting

    Gee, in most race car games I've seen, you can sideswipe the walls, crash into other drivers, spin out, etc, and you aren't immediately disabled, dead or permanently out of the race. The game is forgiving -on purpose-. And by they way, in GH and RB, if you don't push the buttons, the tune does NOT keep on playing. Your errors screw up the music you hear, until eventually the performer 'fails' and the band is booed off the stage. Of course it's artificial - doesn't mean it's not fun.

    Your Race Car Hero game sounds a lot like Dragon's Lair, which boiled down to nothing more than 'push the correct button at the beep'. Yet that game did pretty well for it's time.

    --
    RETURN without GOSUB in line 1050
  11. Re:Weird by Anonymous Coward · · Score: 5, Interesting

    This is true, 100 times over. The key has always been Harmonix: Harmonix developed Guitar Hero 1 and 2, which were great. Activision then bought the franchise, ditched Harmonix, and released a barrage of crappy Guitar Hero games. Harmonix went on to create Rock Band, and Activision copied the band concept. The only reason Activision had a few sales successes after ditching Harmonix is because they were literally riding the reputation Harmonix had built for the series with the first two incarnations.

    It simply can't be said enough - Harmonix knows how to make appealing music games, but Activision has nearly run the entire genre into the ground.

  12. Re:Finally, some sanity! by elrous0 · · Score: 4, Insightful

    No one ever thought air guitar was cool. Saying "the days where 'air guitar' was cool" is kind of like saying "the days when MC Hammer was hardcore" or "the days when Bret Michaels was respected by headbangers."

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  13. Re:Finally, some sanity! by gstoddart · · Score: 3, Interesting

    I think future generations will look back on the days where everyone thought 'Guitar Hero' was 'cool' much in the same way as my generation looks back at the days where 'air guitar' was cool: with a shudder of embarrassment.

    *shrug* Like it or hate it, from my perspective, I credit Guitar Hero et al with teaching me to understand the musicality of a lot of music I had previously been unable to listen to.

    I didn't grow up listening to punk, metal, or alternative -- as a result, I found them to be overly dissonant with no clear structure or rhythm. These games taught me to appreciate what was actually going on in there, and as a result, my music tastes have expanded to encompass a lot more things (and as a result, buy a lot of CDs I'd never have considered).

    From that perspective, I am quite happy for the time I spent playing Guitar Hero -- I sure as hell wouldn't have bought any Rise Against or Social Distortion before playing those games.

    --
    Lost at C:>. Found at C.