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The Dirty Little Secrets of Search

Hugh Pickens writes writes "The NY Times has an interesting story (reg. may be required) about how JCPenney used link farms to become the number one google search result for such terms as 'dresses,' 'bedding,' and 'samsonite carry on luggage' and what Google did to them when they found out. 'Actually, it's the most ambitious attempt I've ever heard of,' says Doug Pierce, an expert in online search. 'This whole thing just blew me away. Especially for such a major brand. You'd think they would have people around them that would know better.'"

2 of 154 comments (clear)

  1. Let's help them by RockMFR · · Score: 4, Funny

    This is totally unfair of Google to punish JC Penney like this. We need to help them restore their page rank. I'll start.

    Nazi memorabilia
    abortion factory
    murder weapons
    penny stock
    worst place to work
    token black guy

  2. Re:Black hat SEO? by Anonymous Coward · · Score: 0, Funny

    "Article Saith"?

    Good grief, I'll bet you say "boxen", too.

    Get out of your mom's basement more often.