The Dirty Little Secrets of Search

Hugh Pickens writes writes "The NY Times has an interesting story (reg. may be required) about how JCPenney used link farms to become the number one google search result for such terms as 'dresses,' 'bedding,' and 'samsonite carry on luggage' and what Google did to them when they found out. 'Actually, it's the most ambitious attempt I've ever heard of,' says Doug Pierce, an expert in online search. 'This whole thing just blew me away. Especially for such a major brand. You'd think they would have people around them that would know better.'"

Comments

Re:Let's help them

[TheRaven64]

I was going to tell you that's a waste of time, because Slashdot adds rel="nofollow" to all links, but I thought I'd better check that it still did before making an assertion. It turns out that the source code for this page only contains one link with the nofollow flag set - the one to timothy's homepage.