The Dirty Little Secrets of Search

Hugh Pickens writes writes "The NY Times has an interesting story (reg. may be required) about how JCPenney used link farms to become the number one google search result for such terms as 'dresses,' 'bedding,' and 'samsonite carry on luggage' and what Google did to them when they found out. 'Actually, it's the most ambitious attempt I've ever heard of,' says Doug Pierce, an expert in online search. 'This whole thing just blew me away. Especially for such a major brand. You'd think they would have people around them that would know better.'"

Comments

Re:How badly were they punished?

[clang_jangle]

Back in my day, we liked it when people RTFA and used the knowledge gained to supplement TFS for those who won't/can't RTFA. Not sure what's up with the idiocy of "karma whore" accusations. What are you, an 8 y.o.?

MOD HINT: This post is informative.