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Apple Deemed Top of Movie Product Placement Charts

Posted by samzenpus on from the getting-your-name-out-there dept.

adeelarshad82 writes "Apple was deemed top of the product placement charts last week after getting its computers, iPads, iPods and other items featured in 30 percent of the top movies at the U.S. box office in 2010. Apple had roles in movies last year ranging from 'Kick Ass' to 'The Other Guys' and 'Toy Story 3.' The strategy is obviously not a new one for Apple; they've had successful product placements in a number of TV Shows and movies over the last three decades like 'Star Trek IV,' 'Batman & Robin' and 'Dexter.'"

3 of 321 comments (clear)

  1. Re:And it's fucking irritating by bonch · · Score: 1, Flamebait

    Take your stuff for the lesser-brain-evolved people from my screen. If I want to watch a commercial for an overpriced product that will make sure I'm in a vendorlock I go to youtube and watch that commercial.

    How does garbage like this get modded up as "Insightful?" You're the stereotypical neckbeard who thinks they're smarter than everyone else because they run Linus Torvald's UNIX clone. Slashdot has become so ridiculously over the top with its Apple hatred lately. Seriously, I can't believe anyone would care so much about the brand of computers they see in movies that they would angrily write an online post about it.

  2. Re:And it's fucking irritating by bonch · · Score: 1, Flamebait

    Why do you care if there's product placement or not? Does it physical hurt you or something?

  3. Re:And it's fucking irritating by bonch · · Score: 1, Flamebait

    At its core, it's a (legal) form of bait-and-switch. You are led to believe you are purchasing a movie. You are purchasing an ad-laden movie.

    This is completely stupid. An ad-laden movie is still a movie, and they can put whatever they want in their movie. It's not "bait-and-switch" just because you don't like it.

    What is it about Apple articles on Slashdot that brings out the peanut gallery? There has never been such a high level of dumbness when it comes to Apple as there has been from Slashdotters lately, since the website first began in the late 90s.