Apple Deemed Top of Movie Product Placement Charts

adeelarshad82 writes "Apple was deemed top of the product placement charts last week after getting its computers, iPads, iPods and other items featured in 30 percent of the top movies at the U.S. box office in 2010. Apple had roles in movies last year ranging from 'Kick Ass' to 'The Other Guys' and 'Toy Story 3.' The strategy is obviously not a new one for Apple; they've had successful product placements in a number of TV Shows and movies over the last three decades like 'Star Trek IV,' 'Batman & Robin' and 'Dexter.'"

Comments

Re:And it's fucking irritating

[santax]

Give him a french accent?

Re:And it's fucking irritating

[PopeRatzo]

I understand the desire to use movies to advertise products via product placement, but the MacBook Air sitting on the desk in The King's Speech was going a bit far.

But that's just my opinion.

Re:And it's fucking irritating

[Golddess]

It pulls me out of the movie

Wait, showing the logo pulls you out of the movie? Really?

"Hey Bob, why do you have this giant sticker on the lid of your laptop?"
"Oh, we don't want anyone who might happen to wander down here to get the idea that Company X is the best because we use them."
"But Bob, we're in a secure underground laboratory. Who the hell is going to 'wander down here'?"
*both actors slowly turn towards the camera and stare for a few seconds*