Slashdot Mirror

← Back to Stories (view on slashdot.org)

Apple Deemed Top of Movie Product Placement Charts

Posted by samzenpus on from the getting-your-name-out-there dept.

adeelarshad82 writes "Apple was deemed top of the product placement charts last week after getting its computers, iPads, iPods and other items featured in 30 percent of the top movies at the U.S. box office in 2010. Apple had roles in movies last year ranging from 'Kick Ass' to 'The Other Guys' and 'Toy Story 3.' The strategy is obviously not a new one for Apple; they've had successful product placements in a number of TV Shows and movies over the last three decades like 'Star Trek IV,' 'Batman & Robin' and 'Dexter.'"

3 of 321 comments (clear)

  1. Re:And it's fucking irritating by Anonymous Coward · · Score: 0, Troll

    "Overpriced"

    You sound poor.

  2. Apple does product placement indeed by slasher154 · · Score: -1, Troll

    Once there even was a court case against a guy that Apple bribed to place their equipment in the movie. He did this without the director/producer knowing and he of course didn't share the profit (around 50.000$). Therefore he was sued for stealing the studio money.

  3. Re:Getting out of hand by bonch · · Score: -1, Troll

    It's not a "whoosh" if the original post is so devoid of clear sarcasm that it comes off as a legitimate post.