If App Store's Trademark Is Generic, So Is Windows'
Toe, The writes "In response to Microsoft's attempt to dismiss Apple's 'App Store' trademark application, Apple references Microsoft's claim to the Windows trademark. 'Having itself faced a decades-long genericness challenge to its claimed WINDOWS mark, Microsoft should be well aware that the focus in evaluating genericness is on the mark as a whole and requires a fact-intensive assessment of the primary significance of the term to a substantial majority of the relevant public.'"
But Microsoft does sue companies that make products with names similar to Windows. They sued Lindows. If Microsoft can successfully sue over the Windows trademark, why can't Apple successfully sue over the App Store trademark?
What a fool believes, he sees, no wise man has the power to reason away.