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Pocket Wars and Cores
An anonymous reader writes "If I were to ask you what is the most popular processor used in phones and pads, and you said, 'ARM,' you would be correct. Now comes the trick question, 'Who make ARM processors?' Not the ARM Holdings company. They design processors and license their designs to manufacturers. They also have a reputation for creating very low power designs. Interestingly, while almost everyone else was out ramping clocks and power consumption (until they hit a wall), ARM was chugging along addressing the low power end of the market. Now that low-power is all the rage, due to phones and pads, ARM has become quite a bit more popular."
ARM-based CPUs owned the cell phone market long before Apple. Even back when Palm owned the PDA market, everything was shifting to ARM away from the mixed market that included MIPS and Super-H.
Now, while your claim that Apple's embrace of the "experience" instead of just raw features might have some merit in changing the consumer landscape, I don't think they had any affect on ARM's presence in that market. They already had it.