Scott Adams Says Plenty Would Choose Life In Noprivacyville
LoLobey writes "On the other end of the spectrum from Richard Stallman, Scott Adams (of Dilbert fame) speculates upon the advantages of living in a town with no privacy whatsoever. Everyone gets chipped and tracked online. 'Although you would never live in a city without privacy, I think that if one could save 30% on basic living expenses, and live in a relatively crime-free area, plenty of volunteers would come forward.'"
Sorry, Scott. Dreams of Utopia are just dreams.
His take on advertising also jumps to conclusions:
This is a fallacy I've tried to point out before. If advertisers know everything about you, that doesn't mean they will only show you ads for things you care about, or ads you find pleasant/funny/good. The point of advertising/marketing is to shift your purchasing behavior, and being pleasant will not always be the best way to achieve this. Ads that are repetitive, annoying, boring, or otherwise unpleasant may be "effective" from a marketing standpoint. E.g. people hate seeing the same commercial over and over again (sometimes more than once in a single commercial break!) but it's no accident: they know that they can increase brand recognition by searing their jingle/logo/etc. into your brain.
And advertisers have huge incentives to show you ads for things you "don't care about". In fact advertising things you really care about is mostly a waste: you're too well-informed and opinionated to sway. To bring up the stereotypical example: males may not care about tampons, but advertisers still want them to see tampon ads, because sooner or later that guy is going to have to buy tampons (e.g. his wife asks him to pick some up on the way home) and the company wants the guy's default, uninformed choice to be driven not by careful research but by advertising and brand loyalty.
Basically, the goals of the advertisers and the goals of the consumer are not aligned in any way.
The same is true of many of the other examples presented in the hypothetical. It's somewhat assumed that people will use the pervasive information in fairly logical and reasonable ways. But that's not how companies or people operate. Companies are effectively predatory. People are often illogical. For instance giving people more information doesn't always lead to better decisions. Studies have shown that people get overloaded and make sub-optimal decisions beyond a certain level.
Basically, the gains that are described as a result of "no privacy" would only occur if all the participants were very good, honest, smart, and balanced. But if you're using "very good, honest, smart, balanced people" as a starting axiom, then the "no privacy" thing isn't really necessary, since a good society will evolve in any case. The problem is that in reality people are variable, illogical, and somewhat selfish. We need to design societies that take into account human behavior, not societies that idealize it.