Chinese Phone Maker ZTE Turns Down WP7

An anonymous reader writes "Chinese smartphone maker ZTE, fifth largest in the world, has publicly criticized Microsoft for the lackluster market reaction to its Windows Phone 7 operating system and said that ZTE has no plans to develop a WP7-powered phone. That's bad news for Microsoft for its well-regarded but not well-received mobile OS."

Comments

smart executives holding out for more MS money

[Locutus]

if you don't know by now, Microsoft spends lots of money( billions ) getting people to use their stuff and get some market share. I've seen the Chinese government play games with Microsoft a few times declaring Windows as the "standard" for this, that, or the other thing and the deal includes big cash incentives for doing this. I have little doubt that this company has executives who know Microsoft is spending billions buying resellers of their rehash of a Windows phone OS and are just holding out for more money. They will most likely ship some WP7 phone eventually and get paid well for doing so. We'll see if they are smart enough to not tie the money to sales figures for the phone.

LoB

Re:Microsoft's "Problem"

[ozmanjusri]

I have found the OS to be fairly well engineered,

So are bricks, which is all your phone'll be useful for after their next update...

Re:Microsoft's "Problem"

[Anthony Mouse]

One thing you've got to remeber is, while you as a developer may love wp7 that means nothing at all to the people that buy phones.

This is an excellent point. Microsoft is accustomed to having huge market share and trying to woo developers to their platforms (and away from other platforms) by making reasonable developer tools (which don't produce cross-platform binaries). In this case how easy it is to develop for WP7 is almost totally irrelevant right now, because developers aren't going to want to spend resources writing non-portable applications for WP7 if nobody is buying the phones.

Why Microsoft new products keep failing.

[goruka]

I thinks it's pretty simple if you think about it. Consumers all around the world don't see Microsoft as a true innovator in the technology business. What does this mean? It means that people does not see Microsoft products as "must-have" because of innovation, features or overall coolness.
Microsoft products become "must-have" only when they become the only platform available to run something the consumer wants.
Windows (Windows applications), Office (Office documments) and X-Box (X-Box games) are the main successful Microsoft products and all three follow this lock-in scenario.
Any other products, platforms or services they created (that don't depend on external content or software) were soon taken over by superior alternatives.

Re:Slow burn

[Anthony Mouse]

It's going to take a while to find traction.

That's a problem. If you can't show strong sales out of the gate (which both iPhone and Android did) then after a few months, developers start to realize that there is no market for WP7 apps and they put their efforts for the platform on hold indefinitely. Then you have a platform lacking in users and applications, and the users are waiting on the apps while the app developers are waiting on the users.

Worse yet, the phone manufacturers do the same thing -- if few people are buying WP7 phones then it makes no sense to pour R&D money into producing many different models with new features etc., and on top of that the Nokia deal has already said to all other manufacturers that they're second class customers. I assume here that Microsoft hopes Nokia will produce first class WP7 hardware in order to offset this, but the hardware by itself isn't sufficient, and the other manufactuers' business logic is sound -- if you continue to dump your money into R&D for a platform that nobody is buying, you're ultimately going to sink your operation. Or to put it another way, WP7 better not be a "slow burn" or else Nokia is going to have to defect to Android or exit the market, and either outcome would put a pretty serious pall on Microsoft's platform.

Re:well regarded ?

[David Gerard]

"There was clear signs that Android would be the next Sybian"

I know some people love their phones, but that's getting into Jerry Springer territory.

Eheh

[SmallFurryCreature]

You are aware that the techies don't see ads on the internet, don't watch ad blocks on the tv and have an mp3 player in their car?

Who exactly are they advertising to? The late late late adopters?

The problem is also from my own experiences is that people who are at the lower end of the market tend to have bad windows experiences. They don't have a choice for their desktop OS but are hardly going to want their phone to be as malware riddled as their desktops.

MS just doesn't have a rep.