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Apple Sues Amazon.com Over App Store Trademark
tekgoblin writes "Apple is suing Amazon.com over the use of Apple's trademarked App Store name in their mobile software developer program. Apple filed the suit back on March 18th, which detailed the trademark infringement and unfair competition which Apple felt was happening. Apple's statement in the suit reads: 'Amazon has begun improperly using Apple's App Store mark in connection with Amazon's mobile software developer program.' Apple also said, 'We've asked Amazon not to copy the App Store name because it will confuse and mislead customers.'"
hey Amazon, want to reconsider that one-click patent?
Non impediti ratione cogitationus.
Seriously, they added "store" to a word we've been using in the industry for decades. Surely there's no merit in this...
Trademark law states that any potential mark violations must be enforced. Apple may very well think suing Amazon over this is as stupid as everyone else, but the law says they have to do it anyway, else lose their rights to the trademark altogether.
Windows is a generic term too. My Mac has windows. My Linux system has windows. Even my house has windows. That doesn't mean I can call my operating system Windows.
Just because someone once used a similar phrase in the past it doesn't mean it can't be trademarked today. We're not talking about patents. Acorn certainly isn't using it anymore, and there would be little confusion between an iPad and an Acorn OS machine. Besides, to my knowledge Acorn never actually used "App Store". As for Symbian, I'm sure they're safe from Apple's lawyers with their "application shop"-- in fact they can probably trademark that one themselves.
Apple has historically used "Application" as its descriptive term for this stuff. MacOS's place to put programs is called the "Applications" folder, while Windows used "Program Files". When the iPhone came around, they just shortened it to App, and the phrase became immediately descriptive for what it was-- a tiny application that ran on an embedded device. So an App is a little Application. And a store is where you buy them. But *the* "App Store" is Apple's place to sell iOS apps, and no one else was using that particular phraseology that I know of before them.
If anything, Apple's biggest challenge is going to be to prove that they themselves didn't ever use it generically, since they were brought rather reluctantly into the proprietary app business when developers refused to use HTML as the way to make iPhone software.
E pluribus unum
Trade marks aren't awarded. They are claimed, and sometimes registered to strengthen that claim.
This is not about the word app -- it's about the phrase App Store (or appstore, or any permutation involving spaces between the two words and capitalization).
Modifying your own query, we get zero results for "app store" in the given date range, but 18,000+ results if we're not date-restricted.
This is not the first time a company has trademarked or otherwise branded a simple phrase. What if Budweiser used, "Good to the last drop" as their motto (it's Maxwell House's motto)?
Personally, I do think Apple's being pretty juvenile, but they were the first ones to use the phrase App Store with real success.
With that in mind, how do you feel about Windows(tm)? :)
Well given that the App Store is an app store and Windows is an Operating System (not a windows), i don't see an issue.