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Apple's Secret Weapon To Win the Tablet Wars

Hugh Pickens writes "International Business Times reports that when manufacturers trotted out their Android tablet prototypes during the CES show two months ago, pundits were happy to toll the death knell for the Apple's iPad, but now manufacturers are discovering that simply making a good tablet does not guarantee that it will sell — much to the chagrin of Motorola and its Xoom product. Now it is plain for all to see that Apple's secret weapon is their network of dedicated Apple stores worldwide where dedicated sales people are not only able to better explain its tablet to consumers but Apple also captures more margin than competitors who have to share margin with retail partners. Apparently, we are not going to see a repeat of the Android ambush of the smartphone market where the combined, price, savvy marketing, and modulated supply releases of the iPhone created so much aspirational demand in the market that buyers simply surged at the chance to buy what was perceived to be an equivalent product at lower prices. 'Motorola's Xoom is only the first to face these problems,' writes AA Defensor. 'Soon RIM's Playbook, and HP's TouchPad will hit the shelves and unless they can do something drastic over the short term, it might remain to be an iPad market. But not because they did not build a good product.'"

1 of 716 comments (clear)

  1. Re:Was Microsoft Riight? by Albanach · · Score: 4, Informative

    What "work" do you do on an Ipad? Watching movies on Itunes?

    Spoken like someone that's never actually used an iPad.

    I'm not Apple fanboy. The iPad was the first piece of Apple hardware I've owned. I purchased one because I could immediately see places I would use it.

    Many many people these days work with portable environments, making limited data entry into web browsers. An iPad with its light weight and long battery life is ideal for those folk.