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Cisco Ditches Flip and $590 Million

Posted by timothy on from the but-they're-cool-little-devices dept.

darthcamaro writes "Remember the Flip? When Pure Digital Technology first came out with the device it was one of the hottest gadgets, providing users with an ultra-portable camcorder. Then Cisco came along and bought the Flip for $590 million in 2009. Now less than two years later, Cisco is throwing the money, 550 employees and the Flip out the door." Wired has an analysis of why Flip floundered. I hope this means I can find a AA-powered Flip UltraHD for $50 in a clearance bin.

2 of 121 comments (clear)

  1. Can I be the first to say... by MrEricSir · · Score: 1, Funny

    ...that the Flip was a flop?

    --
    There's no -1 for "I don't get it."
  2. Re:pointless by es79 · · Score: 3, Funny

    I've been sitting here looking at my Flip for about 10 minutes trying to figure out what exactly took more than 30 seconds to figure out.