Apple Adding "Do-Not-Track" To Safari

Posted by CmdrTaco on Thursday April 14, 2011 @12:49AM from the honor-system-will-work-fine dept.

bonch writes "The latest developer preview of OS X Lion includes a 'do not track' privacy feature in Safari, the latest browser to do so following Mozilla Firefox and Microsoft Internet Explorer. The feature complies with a privacy system backed by the FTC that allows users to declare that they do not wish to be tracked by online advertisers. This leaves Google Chrome as the last prominent browser not to support the feature. As an online advertiser themselves, Google states that they 'will continue to be involved closely' with industry discussions about compliance with the do-not-track system."

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Re:Chrome has a privacy mode by Haedrian · 2011-04-14 01:51 · Score: 4, Informative

To summarise:
"Privacy Mode" means "Do not store information about what I've been doing ON THIS COMPUTER"
"Do not Track" means "Dear Advertisers, Do not store information about what I've been doing ON YOUR SERVERS"
Large difference.