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Apple Adding "Do-Not-Track" To Safari

bonch writes "The latest developer preview of OS X Lion includes a 'do not track' privacy feature in Safari, the latest browser to do so following Mozilla Firefox and Microsoft Internet Explorer. The feature complies with a privacy system backed by the FTC that allows users to declare that they do not wish to be tracked by online advertisers. This leaves Google Chrome as the last prominent browser not to support the feature. As an online advertiser themselves, Google states that they 'will continue to be involved closely' with industry discussions about compliance with the do-not-track system."

2 of 126 comments (clear)

  1. Disabling third-party cookies? by Anonymous Coward · · Score: 5, Insightful

    Do any of these "Do Not Track" buttons in browsers actually do anything useful, like disable third-party cookies, or does it just amount to an altogether useless "pretty please!" plea to the oh-so-ethical tracking/advertising industry? If the latter, then aren't these fancy "Do Not Track" buttons actually WORSE than nothing since they'll give ignorant users a completely phoney sense of security.

  2. Re:In other news ... by elrous0 · · Score: 5, Funny

    Anyone still using IE probably needs a "Do Not Use Crack" button more.

    --
    SJW: Someone who has run out of real oppression, and has to fake it.