Slashdot Mirror


Officials Say "Capes For the Unemployed" Plan Not Super

After what must have been an epic marketing meeting, a Florida unemployment agency decided to give 6,000 red capes to the jobless as part of its "Cape-A-Bility Challenge" public relations campaign. The capes cost $14,000 (not a bad price for 6k capes actually) and featured a cartoon character named "Dr. Evil Unemployment." As one might imagine, officials are calling for an investigation to be launched. It's a good thing there are an abundance of caped do-gooders without jobs in the area who should be able to help.

4 of 392 comments (clear)

  1. Don't like it by geek · · Score: 4, Interesting

    I'm not opposed to the price tag. I think that's reasonable if spent on something motivational. What they did however, was in my opinion, demeaning to the unemployed. It's akin to your boss walking around the office and passing out candy bars for effort. Treating adults like little children is ridiculous. Lift them up, don't hold them down. The last thing these people needed while down on their luck and possibly in dire straits was for some jackass marketing person dressing them up like super heroes and playing fucking games with their self esteem. The people who thought this up should be fired in my opinion.

    1. Re:Don't like it by Joce640k · · Score: 3, Interesting

      You think it's easier for older people?

      --
      No sig today...
  2. Even worse? by ShavedOrangutan · · Score: 4, Interesting

    I wonder if the capes were made in China.

    --
    Godaddy is a scam and a ripoff.
  3. Re:It's just a marketing by jittles · · Score: 3, Interesting

    Did you RTFA? They are already under investigation for using $250,000 of government money to provide "company cars" to employees and had to repay over $3M to the Federal government after they were found to have mismanaged federal unemployment funds. Something tells me this isn't just a marketing campaign. They were doing someone a favor.