The Real Reason Apple Is Suing Samsung

doperative writes with this quote from a speculative piece at Business Insider about Apple's real motive behind its recent lawsuit against Samsung's Galaxy devices: "Android is free. In some cases, it's even cheaper than free, with Google sharing some revenue from Google searches on Android phones with partners. This is hugely disruptive to both Microsoft and Apple's business models; Microsoft because they make money on software licenses, and Apple on hardware. And this disruptive approach is winning: Android is surging past iOS in marketshare. A lawsuit from a big company, even if doomed, still takes a lot of time, energy and money to fight off. So Samsung or someone else might settle, accepting to pay some form of license. If that happens, Apple can go around to the other manufacturers asking for the same license and have a much stronger claim. And now OEMs have to factor that cost into the decision to choose Android. And all of a sudden, Android has a price." Samsung has fired back with a lawsuit of its own.

Comments

Re:it is why

[icebike]

I seldom worry about apple's lock strategies. Once you start down the road of tight lockin you either have to sue your way out of it, or you are forced to let go.

They are hoping to make the other party let go.

But instead of doing that, Samsung is counter-suing Apple all over the world. This is a good strategy, forcing Apple to fight off of their own turf. Dragging Apple executives half way around the world where they don't have the advantage of pre-filled pockets and rabid fanbois in the jury pool.

In fact Apple could lose big time to this technique. Sure Samsung makes parts for iPhones, but they make pennies on this compared to what they make on a Galaxy handset. Samsung can send Apple packing, and quietly "suggest" a reduction in supply of key components to any other companies that favor Apple too strongly. Apple can not win a land war in Asia.

But more to the point, Apples current round of suits are predominantly alleging that the Galaxy phones look too much like iPhones. This is a really hard claim to win. Nikon and Canon and Minolta as well as Ford and Chevy would get nowhere with that claim. This screams desperation. Especially when Galaxy phones don't look at all like iPhones.

   

All evil proprietary companies sue over Android

[walterbyrd]

Tag Team effort against Android?

April 2011: Apple sues Samsung over Android
March 2011: Microsoft sues Barnes & Noble, and Foxconn over Android *
December 2010: Sony sues LG over Android
October 2010: Microsoft sues Motorola over Android
August 2010: Oracle sues Google over Android and Java
March 2010: Apple sues HTC over Android

* just when B&N announce the Color Nook as an Android Tablet