Google/Facebook: Do-Not-Track Threatens CA Economy

theodp writes "Google and Facebook are warning legislators of dire consequences if California passes a 'do-not-track' bill. The proposed law would require companies doing online business in the Golden State to offer an 'opt-out' privacy mechanism for consumers. Senate Bill 761 'would create an unnecessary, unenforceable and unconstitutional regulatory burden on Internet commerce,' reads the sky-is-falling protest letter bearing the stamp-of-disapproval from Google, Facebook, Yahoo, Amex, Acxiom, Experian, Allstate, Time-Warner, MPAA, ESA and others. 'The measure would negatively affect consumers who have come to expect rich content and free services through the Internet, and would make them more vulnerable to security threats.'"

Comments

MPAA with them?

[conark]

That's not a good name to have associated with the rest. So much for Google not being evil. Maybe they should change their slogan to "Don't be unprofitable."

Re:Yeah well

[icebraining]

The problem isn't that stuff isn't free, it's that the costs are purposely hidden.

Looking at the endorsers, all the bad guys are on.

[Animats]

The usual slimeballs are behind this:

• 24/7 Real Media
• ValueClick
• AOL
• Amway
• MPAA
• Direct Marketing Association
• Network Advertising Initiative

If all those organizations went bust, the world would be a better place. Applying some pain to all of them is a good first step.