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The Stanford Class That Built Apps and Made Fortunes

The NY Times has a story about a group of students who took a 2007 course in app development at Stanford that turned out far better than any of them expected. Quoting: "... by teaching students to build no-frills apps, distribute them quickly and worry about perfecting them later, the Facebook Class stumbled upon what has become standard operating procedure for a new generation of entrepreneurs and investors in Silicon Valley and beyond. ... Early on, the Facebook Class became a microcosm of Silicon Valley. Working in teams of three, the 75 students created apps that collectively had 16 million users in just 10 weeks. Many of those apps were sort of silly: Mr. De Lombaert’s, for example, allowed users to send “hotness” points to Facebook friends. Yet during the term, the apps, free for users, generated roughly $1 million in advertising revenue."

22 of 125 comments (clear)

  1. MBA's . . . by Anonymous Coward · · Score: 2, Insightful

    This is what business schools teach? No wonder the US is going down the toilet.

    1. Re:MBA's . . . by Culture20 · · Score: 5, Insightful

      This is what business schools teach? No wonder the US is going down the toilet.

      No joke. Get rich quick! Don't worry about making something you're proud of. Be proud of the money you tricked people into giving you for broken functionality. Then call them morons for ever trusting you.

    2. Re:MBA's . . . by SerpentMage · · Score: 2, Insightful

      I like software, its a good thing, but man we are going downhill quick! Its nice that facebook exists, but its just a communications platform. Its not the cure to cancer! I wish more research would go into things like green energy! Oh wait, I forgot that requires work, thought and energy! Its easier to crank out stuff for facebook!!!!

      --

      "You can't make a race horse of a pig"
      "No," said Samuel, "but you can make very fast pig"
    3. Re:MBA's . . . by Culture20 · · Score: 2

      LOL, the QOTD is "To invent, you need a good imagination and a pile of junk. -- Thomas Edison"
      I guess nowadays, they just need the pile of junk.

    4. Re:MBA's . . . by Culture20 · · Score: 4, Insightful

      What the hell are you talking about? These students made shit tons of money from this. That IS GOOD BUSINESS sense and strategy.

      You two are talking about different things. GP wasn't lamenting the plight of business sense and strategy. GP was saying that the US is going to pot because of the philosophies of "release the alpha, never plan on releasing good product" and "ad money! ad money! ad money!" are decreasing the quality of everything we use. Not just in software, either.
      If "making gobs of money before anyone figures out you don't provide value (or you provide negative value)" is the only arbiter of good business strategy, then muggers are incredible businessmen.

    5. Re:MBA's . . . by adamofgreyskull · · Score: 5, Insightful

      Not a zero sum game. It's not like, if this class didn't exist, these students would all be working on improving Folding@Home, or developing a new kind of algorithm to help power companies optimise their electricity transmission infrastructure or some other equally "socially beneficial" task. Hell, some of those same students might be doing those things in one of their other classes.

      As for bemoaning Facebook itself (if that's what you're doing) and crying out for a cure for cancer or for research into green energy, again, it's not a zero sum game. If not for Facebook, would Mark Zuckerberg have started a cobbled together laboratory out of his apartment and grown it to a billion-dollar medical research facility within the same time period? Could he have built the next "Mr. Fusion"? No. In this alternate reality, he'd just be another nameless droid in a big company. And you'd be completely ignorant of the fact that e.g. he managed to deliver that company's new Intranet application, and you'd be complaining about whatever other social network replaced MySpace.

      What we should be discussing, (instead of bitching and moaning that them young folks are making money from silly ideas), is that instead of developing a web app for a project in class that helps a fictional hotelier manage bookings, billing etc. they developed a real product and put it out into the world. This, surely, is a good thing, no matter how trivial their product.

    6. Re:MBA's . . . by yuriyg · · Score: 2

      No joke. Get rich quick! Don't worry about making something you're proud of. Be proud of the money you tricked people into giving you for broken functionality. Then call them morons for ever trusting you.

      Jealous much?

    7. Re:MBA's . . . by grizzifus · · Score: 2

      Jealous is an incomplete description of how most people feel towards this behavior.

      We as humans (ideally) get to create a society and economy that makes our lives better.
      In this case it seems that we've created a system where being immoral and unproductive is rewarded. So we can either choose to envy those who are immoral and unproductive and aspire to be like them and share in their wealth. Or we can attempt to alter the system so that morality and productivity is rewarded rather than immortality.

      We can choose either, or a bit of both, or whatever, it's up to us. But I know which system I'd prefer.

  2. Re:people are stupid by Culture20 · · Score: 2

    "send âoehotnessâ points to Facebook friends. Yet during the term, the apps, free for users, generated roughly $1 million in advertising revenue."

    Somebody please just put me out of my misery. Humanity is fucked as a species.

    I'd send you hotness but I'm out of mod points.

  3. Re:App programmer is the new web designer by francium+de+neobie · · Score: 2

    Maybe if you see your personal wealth as an optimization problem, and thus if you're doing consumer software - things like traction, user experience, virality as optimization problems - you'll begin to appreciate the complexities inherent in building successful products (which can look deceptively simple, but the reasoning behind something simple can be very complicated) and by extension, companies that actually work well instead of "work" like a Dilbert comic strip.

    I can understand the left-leaning and socialists among Slashdotters will hate what I just said. But at the end of the day, whatever technological and scientific advance you or I made have to serve human interests. You can't say "I like to do [math|quantum mechanics|machine learning|art|product design|rockets|science fiction|...] because it's fun" without "I".

  4. The best minds by drmofe · · Score: 3, Insightful

    The best minds of our generation are occupied finding the best ways to leverage advertising revenue.

    1. Re:The best minds by adamofgreyskull · · Score: 3, Interesting
      Why not cite the actual source of the claim, rather than the marketing blog that tries to defend against it?

      Anyway, the telling quotes from the original article are:

      Hammerbacher quit Facebook in 2008, took some time off, and then co-founded Cloudera, a data-analysis software startup.

      Unlike one of his more prominent Harvard acquaintances—Facebook co-founder Mark Zuckerberg—Hammerbacher graduated. He took a job at Bear Stearns.

      On Wall Street, the math geeks are known as quants. They're the ones who create sophisticated trading algorithms that can ingest vast amounts of market data and then form buy and sell decisions in milliseconds.

      So basically, he says that the "brightest minds of a generation" are being squandered targetting ads at users, and that's why he left Facebook. But before he went to Facebook he was a quant, that most hated of evil on /., making money from having a picosecond headstart on the competition. And after he left Facebook, he started Cloudera. Hardly curing all the world's ills is he?

    2. Re:The best minds by joshbosh · · Score: 2

      I don't see a problem with that as long as that's what they like/want to do.

      You don't see a problem with a greater amount of humanity's resources being allocated to the production and distribution of propaganda (e.g., advertising)? You don't see a problem with the public basing more and more of their decisions, including medical and political decisions, on propaganda?

      Not only do I think it's a problem, I think the severity is so great that the students from K-12 should be required to study propaganda, including its history, philosophy, theory, and practice (e.g., advertising).

      Alternative solutions, such as campaign finance reform, treat the symptoms of propaganda, not the root of the problem, which is its efficacy. Furthermore, many of these alternative solutions threaten freedom of speech.

  5. i call bullshit by decora · · Score: 5, Insightful

    a university teaches students to create product for a private corporation.

    that corporation claims fantastic profits of 1 million dollars, and the professors involved claim a massive educational success.

    What the fuck is really going on here? Let's read the fucking article for some clues.

    "His team’s app netted $3,000 a day and morphed into a company that later sold for a six-figure sum."

    Where have i heard this shit before? Oh yes. 1999. Pets.com. What was behind that tech bubble? It sure as hell wasn't technology, students, or legitimate business activitity. Rather, it was a massive fraud perpetrated by investment bank 'equity research analysts' who were riding a gigantic speculative bubble, which was no different than any other speculative bubble in history, from Tulipmania to the CDO market.

    "Venture capitalists also began rethinking their approach. Some created investment funds tailored to the new, bare-bones start-ups."

    Ahh yes. The same shitbags who drove VA Linux to become the largest IPO in history, selling shares to the clueless masses. If you want to know what an IPO is, read Running Money by Andy Kessler, and Trading with the Enemy by Nicholas Maier. IPOs like this nothing but a fucking scam. They are the transfer of wealth from the ignorant to the well connected.

    I know that 'true techies' like to harsh on Best Buy for selling people 'extended warranties' and Kaspersky's Smirking Douchebag Suite 9.5 but think about it; the IPO scam is no different than what Best Buy does. It sells shit product to ignorant people for profit. It is not much different than from any other street hustle.

    Now, let's look at what kind of 'income' these people are bringing in. "Their apps caught on with millions of people and were soon bringing in nearly $100,000 a month in ads."

    What kind of ads do you see on facebook? "One tip for a flat belly". "Acai berry revealed". "Obama gives mom's money for college". "Earn your bachelors degree from Diplomamill Subprime University".

    The whole fucking edicife of this 'app industry' is propped up by bullshit and intellectual prostitution.

    Am I Jealous? Yes I'm fucking jealous. I will sit on my shitty treadmill of a job at my evil corporation where It is timed to the minute when I take a piss and where my email is monitored, and I wish I could make $1000 a day selling 'hug apps' on facebook. Yes I'm jealous.

    But I am glad for one thing. At least I understand what I am doing, and why I'm doing it, and don't lie to myself about the true nature of my work.

    1. Re:i call bullshit by giorgist · · Score: 3, Insightful

      You seem to need a hug, but given you don't accept hugs, I recomend a book instead

      "Rational optimist" by Matt Ridley. Read some of his other books, but this will be a good start.

  6. Good for these students by rrkelleycsprof · · Score: 2

    I say congrats to these students. Yes, some of these apps are really stupid, but so was the ChiaPet, the pet rock, Lava Lamps, etc. In fact, there have been a lot of stupid products over the years that have made their inventors/developers/etc. millions. This class accomplished exactly what business schools want students to learn: develop a product, find a market, sell the product, make money. From TFA one former student is now employing 30 people and just raised 6 million dollars in venture capital. At least he is now affecting the economy in a positive way by providing jobs. I wish more schools would take risks like this to encourage students to do create businesses. Perhaps a lot of the products will be basic and not technically innovate, but some of them will. And as one person posted, over time as the phone app market matures, silly apps will be less attractive and people will want good games and productivity tools for their phones.

    --
    Only one thing is impossible for god: to find any sense in any copyright law on the planet. --Mark Twain
  7. Re:thats how you make any product successful by plut4rch · · Score: 2

    Incidentally what did take weeks or months on Novell or Unix that took hours on Windows 95/NT?

    The period between system restarts?

    --
    An intriguing solution to a problem that should never have existed in the first place...
  8. Re:App programmer is the new web designer by SETIGuy · · Score: 2

    Dude! We can see your prostrate!

  9. Amen! by Weezul · · Score: 2

    This.

    Wall St. has been giving all the stock broker jobs to geeks.
    Advertising jobs are going to geeks.

    We might actually create a fairly pleasant world eventually.

    There is also the issue that people who don't understand jake shit are being dis-enfranchised, but that might be temporary, i.e. eventually we might create a society in which ignorance of mathematics, science, and programming is widely understood to directly lead to poverty.

    --
    The Christian religion has been and still is the principal enemy of moral progress in the world. -- Bertrand Russell
  10. Sustainable and Responsible Finance by Paul+Fernhout · · Score: 2

    I liked it too...

    One can question the whole issue of graduate / business schools in other ways too:
        http://www.disciplined-minds.com/

    And this:
        http://www.responsiblefinance.ch/appeal/
        http://dublinopinion.com/2011/05/06/an-appeal-from-teachers-and-researchers-of-economics/
    "The authors of this appeal are deeply concerned that more than three years since the outbreak of the financial and macroeconomic crisis that highlighted the pitfalls, limitations, dangers and responsibilities of main-stream thought in economics, finance and management, the quasi-monopolistic position of such thought within the academic world nevertheless remains largely unchallenged. ... Professors, lecturers and researchers have been entrusted by society with the task of serving the society through their search for a better understanding of reality. Only in this context does academic freedom have a real meaning. ..."

    The question is, how repeatable is it for everyone to be in on something at the right time in the right place? How about instead building a world that works for everyone?
        "RSA Animate - 21st century enlightenment "
        http://www.youtube.com/watch?v=AC7ANGMy0yo
        "RSA Animate - Drive: The surprising truth about what motivates us"
        http://www.youtube.com/watch?v=u6XAPnuFjJc

    --
    A 21st century issue: the irony of technologies of abundance in the hands of those still thinking in terms of scarcity.
  11. Re:Not that much money by JSBiff · · Score: 3, Insightful

    True, but how much have you been paid by the college classes *you've* taken? I've never taken a college class that paid me 13 thousand dollars in a semester.

  12. Went to wrong university by Animats · · Score: 2

    A guy at my university put together a (fairly basic) interactive website with a slightly inventive concept a year or so ago - it got some good publicity, then was taken down by the university, causing a controversy that netted him much, much more publicity.

    Oh, FitFinder, done by someone at University College, London. Now if that had happened at Stanford, the student would have been hooked up with a venture capitalist and encouraged.

    Stanford is really a venture capital and real estate firm which runs a university as a sideline. In 1992, Stanford University spun off the management of its endowment to the Stanford Management Company. They set up shop at 2770 Sand Hill Road, which is where almost all the Silicon Valley venture capitalists have their headquarters. Within a few years, Stanford was investing in venture capital funds, executives were moving between the academic business unit and the financial unit, and Stanford was turning into a major player in the VC industry.

    Stanford actively helps to create startups and takes equity stakes in them. Stanford owns part of Cisco, part of Yahoo, part of Google, etc. They're not just a passive investor, like most universities.