Slashdot Mirror


Ubuntu Aims For 200 Million Users In Four Years

dkd903 writes "Delivering the keynote at the Ubuntu Developer Summit at Budapest, Hungary, Canonical Founder Mark Shuttleworth has announced that Canonical's goal is to have 200 million Ubuntu users in four years. Canonical has not officially provided any data on how many Ubuntu users there currently are — in fact, the number is quite difficult to track. However, according to Prakash Advani, a partner manager for Central Asia at Canonical, there are an estimated 12 million Ubuntu users."

30 of 441 comments (clear)

  1. Not bad. by somersault · · Score: 3, Interesting

    Considering PSN is apparently 75 million users, if the numbers for Ubuntu keep growing then we will hopefully see more developers who consider it worthwhile to port their games over. The first to get there stands to do well out of a niche market like us. I've bought Linux games that I still haven't even played, just to encourage the developers. The reason I've not played them is that my only PC right now is a netbook. I'd build a gaming PC again if there was a vibrant Linux gaming scene. As it is, I do all my gaming on consoles just now.

    --
    which is totally what she said
    1. Re:Not bad. by Lunix+Nutcase · · Score: 3, Insightful

      That's why you can then point to LGP as well which had to implement DRM a couple years back because most Linux people were pirating their games. Until Linux people can show that they can match the millions of PC games sales that average $40-50 a pop that you can get from making Windows games, it will never get first-class AAA game titles (getting a port of a AAA game title months to years after it comes to Windows doesn't count).

    2. Re:Not bad. by phantomlord · · Score: 4, Interesting

      Uh, Loki was publishing modern games... just to pick a few of the AAA titles,

      Civ:CTP: published March 1999, Loki released it in May 1999
      HOMM 3: published February 1999, Loki released it in December 1999
      Quake 3: published December 2, 1999. Loki released it December 7, 1999
      SMAC: published February 1999 with the expansion pack released in 2000. Loki released it with the expansion pack in July 2000.

      Loki was releasing current AAA games, their problems were with the financial management of the company, paying large sums to get the rights to AAA titles to port, overestimates of how many people would pay for the games (and they were pirated heavily by people that bought the Windows version and felt entitled to the Linux version for free) and with that an oversupply of retail packages (which is why you can still find some Loki games new in the box), and by trying to grow too big too fast.

      I happened to buy most of what Loki put out while they were still in business because I was glad to be freed from Windows even if it meant I had to wait a staggering 5 days or even a couple months to get the games on my platform of choice. Waiting a few weeks is the price I paid to get what I wanted, much like you can eat a steak raw or take the time to cook and season it to your taste.

      In the wake of Loki, the "main" Linux porting house became LGP and, yeah, I'll agree, they put out overpriced older B or C title games. I think they overcompensated for Loki's failure with the AAA market and, based over casual observation of the last couple years and the continuous catastrophes they seem to inflict upon themselves by being too low budget, I'm not sure how much longer they'll be around either. That doesn't mean there isn't a market for Linux games, only the two big porting houses got it wrong. Meanwhile, some publishers are quite happy putting out their own ports, whether they're done in house or contracted out For a major studio looking solely at the business aspect, Linux sales might not be worth the effort, but for smaller studios and indie developers, a Linux port may end up giving them a substantial influx of cash.

      --
      Don't leave your mind so open that your brain falls out. Don't close it so much that you cut off the blood.
    3. Re:Not bad. by 0123456 · · Score: 3, Interesting

      Linux does not have the home userbase Linux proponants like to think it does.

      Yes it does. But since Windows is preinstalled on most new PCs anyway, dual-booting into Windows to play a game is better than waiting a year for a Linux version and being expected to pay $50 for it when the Windows version is $5.

      Plus closed-source Linux software normally expects me to run an installer as root and installs its own copies of numerous libraries which probably have security holes; in some cases it even wants to add them to LD_LIBRARY_PATH by default, which is a crazy security risk.

      I'd rather just keep a separate Windows PC or partition for games and do anything important in Linux.

    4. Re:Not bad. by Cwix · · Score: 3, Informative

      How much did it cost to make the 50 dollar game?
      How much did it cost to make the 2 dollar game?

      You have scale issues.

      A very interesting report on Eurogamer.net, informed partly by a recent interview on Maxitmag.co.uk, reveals that Half-Life 2's development has cost developer Valve upwards of $40 million to-date - a gigantic figure where videogame development is concerned.

      http://www.play.tm/news/3217/half-life-2-costs-40-million-to-date/

      . According to Carmel, World of Goo has been built with a budget of just $10,000 dollars, all of which comes from personal savings.

      http://venturebeat.com/2009/01/02/the-world-of-goo-became-one-of-the-indie-hits-of-2008/

      NOTE: World of goo was an actual Humble Bundle game.

      At 2 dollars a pop World of Goo needs 5,000 customers to break even.
      At 50 dollars a pop HL2 needs 800,000 customers to break even.

      --
      You are entitled to your own opinions, not your own facts.
  2. Well, they screwed up with 11 by Colin+Smith · · Score: 5, Insightful

    aint gonna be drinking that koolaid.

    gonna look for an alternative.

    --
    Deleted
    1. Re:Well, they screwed up with 11 by yog · · Score: 4, Insightful

      Yes, I am so mad at myself for upgrading to this latest release. Suddenly, wireless stopped working, and the new UI is horrific, and even after wasting hours of my time fixing all of this, there are these video artifacts that come and go, and the whole system just seems less stable than before. I suppose in a few months it'll be fine again, but this is getting old.

      Why, oh, why, can't Canonical just leave the UI alone? I don't want the window controls like "x" moved from the top right to the top left! I don't want to have to learn a whole new (and buggy) application launcher paradigm! Just work on adding more device support and making Linux more stable, more reliable, and more portable than ever before. We need more webcam support, more USB sound card support, more video drivers--there's plenty of work to be done under the hood. The UI takes care of itself--as people get more used to it, as more and more usage tips and FAQs appear on the internet, it gets easier.

      --
      it's = "it is"; its = possessive. E.g., it's flapping its wings.
    2. Re:Well, they screwed up with 11 by muuh-gnu · · Score: 5, Insightful

      Shuttleworth is obviously attempting to leverage Ubuntus existing popularity to somehow branch off the main Linux species. Like when a queen bee leaves one colony and takes a large number of worker bees in order to form her own hive. He doesnt want to be associated with Gnome any more, and wants his own distinctive look and feel, no matter whether he alienates a number of existing Gnome users. Its a gamble, he is speculating that a large enough number will follow his lead and switch to Unity, and then keep pushing, hyping and defending it like loyal Apple users do. He wants Unity to bring the (Linux based) desktop where Android brought the (Linux based) phone.

      The problem with that, at least from my perspective, is that Shuttleworth is at war with options. In a recent blog post, he made the bizarre statement that in his view, every option you can set differently, divides users who set it differently, so they can't talk to each other any more. So his goal seems to be to allow as few different settable options as possible, i.e. a massive Gleichschaltung in order to build a strongly focused brand. He thinks that iOs like interfaces will be the future of the mass market, and wants to get there better sooner than later.

      I dont know where he plans to get his 200 Million users from, but I doubt many of them will originate from Ubuntus current user base. It is a massive farewell to the 90's Linux tinkerer and a hello to the 2011's Apple affictionado.

    3. Re:Well, they screwed up with 11 by couchslug · · Score: 4, Informative

      "gonna look for an alternative."

      http://www.debian.org/

      --
      "This post is an artistic work of fiction and falsehood. Only a fool would take anything posted here as fact."
  3. User Experience by literaldeluxe · · Score: 5, Insightful

    If Canonical wants Ubuntu's user base to grow substantially, they need to integrate usability testing into its design cycle. That's not the only thing that matters, but there's just no way to beat Microsoft or Apple's software without improving the user experience.

    1. Re:User Experience by couchslug · · Score: 3, Informative

      "If Canonical wants Ubuntu's user base to grow substantially, they need to integrate usability testing into its design cycle. That's not the only thing that matters, but there's just no way to beat Microsoft or Apple's software without improving the user experience."

      The Ubuntu Reality Distortion Field has blocked your comment. Please rephrase in a way that doesn't say what you just said.

      --
      "This post is an artistic work of fiction and falsehood. Only a fool would take anything posted here as fact."
    2. Re:User Experience by lennier · · Score: 4, Insightful

      If Canonical wants Ubuntu's user base to grow substantially, they need to integrate usability testing into its design cycle.

      Better still and even cheaper, they could take advantage of their existing usability testing focus group called "the entire Ubuntu installed base". When thousands of their dedicated users cry out in horror and spam Launchpad with bug reports each time they introduce a new UI stuffup, perhaps they could, I don't know, this is kinda radical but hear me out, they could try listening to the users.

      But no. The users are always wrong and Mark Shuttleworth is always right because he flew in space.

      Been a Ubuntu user since Hoary, loved it when they fought GNOME over the "spatial browser" idiocy, but with each new release that breaks things I'm really wanting an alternative.

      --
      You are not a brain: http://books.google.com/books?id=2oV61CeDx-YC
  4. Re:One right here! by x*yy*x · · Score: 5, Funny

    I personally find this good solution. You get the stability of Ubuntu, eye-candy of Mac and the security of Windows.

  5. Good luck with that... by Anonymous Coward · · Score: 4, Insightful

    It seems as though more and more people are trying other distros, and with plenty of good reasons. When I began using Linux, Ubuntu was where I started. I ran it for many years. When they decided to integrate PulseAudio by default, I started considering other options. I now use Debian Squeeze and am happy with it, but for example:

    The other day I built a USB stick with Ubuntu for troubleshooting purposes. While I was in the live system, I tried to listen to some music on my local hard drive. I was then subjected to occasional skipping/stuttering in the sound... in 2011... on a six-core machine... with EIGHT gigabytes of memory. There is no excuse for this. It never happens on my native Debian system, so don't blame the drivers. I then had to rip PulseAudio out of the live-USB that I had made and re-route everything to use ALSA just to get stable sound that would play continuously without issue.

    Now they're completely changing the desktop environment too, with Unity and all. We just want a stable operating system where the devs concentrate on fixing *problems* and not changing a bunch of things just for the sake of change. I can only imagine how many games will stop working/have problems when they switch to Wayland.

    In short, if your goals are to have 2 million users, you should probably try and keep existing users first.

    The problem for me though is what to tell other newbies to Linux. My cousin just asked what flavor of Linux I recommend. Do I tell him to use Ubuntu and give him the impression that Linux can't play a music file without occasional stutters? Do I tell him to use Debian and have a slightly more difficult time setting things up, but a better system in the end?

    1. Re:Good luck with that... by rwa2 · · Score: 3, Interesting

      Yeah, I'm pretty much in the same boat.

      I do like some of the ubuntu derivatives, which seem to do a good job addressing the flaws in Debian and Ubuntu. Give Linux Mint a try... which is pretty easy since it's distributed as a LiveCD/DVD with an install to HD option. It's what I've been recommending to people for a while.

      I've even migrated my main server to it from Debian (my one gripe is that the installer doesn't support software RAID configurations as readily, but I'm used to setting those up manually anyway).

      The other one I like for netbooks is eeebuntu 3. Haven't played with their Aurora beta yet, but eeebuntu was pretty good with getting an nice fully-featured compiz-fusion environment on my eeePC with most of the hardware and powersaver features supported out of the box.

  6. Yeah, I guess I'm counted on that list by elrous0 · · Score: 3, Interesting

    I've downloaded two different versions, wrestled with them for a while (first on dual-monitor support, later on sound card issues), and ultimately went back to Windows. I'm a geek, but even I'm not THAT much of a geek to stick with Linux apparently (though Ubuntu definitely was the most user-friendly Linux distro I've seen to date).

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
    1. Re:Yeah, I guess I'm counted on that list by synapse7 · · Score: 3, Interesting

      How old were these versions? My GF can setup dual monitors on her netbook with ubuntu 10, and shes hot.

    2. Re:Yeah, I guess I'm counted on that list by iONiUM · · Score: 3, Informative

      This thread is useless without pics.

  7. Kubuntu or xubuntu by Culture20 · · Score: 5, Insightful

    That's a realistic goal for kubuntu or xubuntu, but not with Unity ubuntu.

  8. Re:One right here! by David+Gerard · · Score: 4, Funny

    Design is at the centre of Shuttleworth’s roadmap for Unity. “I woke up one day and thought, ‘Gosh, I’d really like to make using my universal general-purpose computer that I can do ANYTHING with feel like I’m using a locked-down three-year-old half-smart phone through the clunky mechanism some l33t h@xx0r used to jailbreak it, I can’t think of a better user experience.’ We’re not quite there yet, but this gets Unity a lot of the way.”

    --
    http://rocknerd.co.uk
  9. Re:One right here! by geminidomino · · Score: 4, Insightful

    To this day, the only thing I find lacking is multimedia players (and I especially miss Winamp).

    Which winamp? The newer versions with all that library management crap, or the old simple "player?" (I ask because I'm definitely a fan of the latter, as it doesn't feel the need to mess with my tree-based organization)

    Audacious does the latter, and is almost a clone of the old winamp v2. I can't judge the former because I don't like them even when they do work "well," but I hear praise for Amarok a lot.

    For videos, VLC lives on all my machines, Linux and Windows alike (but for some reason, it's a really CPU hog when simply trying to play MP3s, thus, audacious).

    HTH

  10. Re:Not here by MightyMartian · · Score: 3, Funny

    Not here, I'm sticking with OpenSUSE for the foreseeable future.

    Which is about six more months so far as I can tell...

    --
    The world's burning. Moped Jesus spotted on I50. Details at 11.
  11. Re:And others, too. by geminidomino · · Score: 3, Funny

    He was smart enough not only get spread out his experience, but to ditch Ubuntu?

    You should be proud!

  12. Lost opportunity by diegocg · · Score: 3, Interesting

    Ubuntu could have become the de-facto linux system for phones and tablets, but Android was faster.

  13. Re:One right here! by Jeremiah+Cornelius · · Score: 3

    I run Ubuntu for the "Benetton" experience.

    --
    "Flyin' in just a sweet place,
    Never been known to fail..."
  14. Maybe after all what is the alternative? by SmallFurryCreature · · Score: 3, Interesting

    Tried CentOS, installer quits hard if you select at the end the wrong packages together, no warning or anything.

    Fedora? Can't accept a HD formatted without partitions. Ubuntu can and under Linux it is perfectly valid. Why use MS-DOS partitions on a modern system?

    Like it or hate it, Ubuntu is the mover and Shaker. Red Hat has gone corporate. Mandrake (or whatever its name is) has tried going commercial and is limping.

    Countless others are gone or near gone.

    Is Ubuntu next now it has gone for Unity? Maybe. As said, others have fallen from the leader of the pack before. Ubuntu for now remains the easiests to install for, the onewith the most active user base. Don't like Unity? 11.04 ain't a LTS so you don't have to switch yet. And KUbunutu is an easy switch as well as a switch to Gnome3 or any of the other options.

    But Unity I think shows a worrying sign. What does it solve? One of the powers of linux is the ton of "add-ons" that are available for free and all of a sudden you have a desktop that can do nothing. Gnome3 ain't a solution, that piece of software seems determined to remove all options until nothing is left. Here is a hint Gnome team, when Unity is the more capable and customizable compared to Gnome3, YOU SCREWED UP!

    KDE4? Don't even get me started.

    Yes, there is room for improvement but you make it a LOT easier if you give us at least the basics. Alt-tab, was it such a horrific solution? Task bar? Why do you hate it such? App panel, what did it ever do to you?

    200 million users? sure, if there are 200 million people for who a iPhone is just to complex and they want an interface with ZERO buttons, no touch screen, no interaction.

    Don't get me wrong, I like Ubuntu Server edition but their desktop took a massive nosedive. aptitude is the best package management but what is the point if the package is unity or gnome3?

    Stop fucking around with the desktop. Realize that a LOT of users switch of Aero on windows and have the same desktop they had 10 or more years ago. It works. Some improvements are possible but for god sakes, make sure the old proven and working elements still work.

    Really, we went from a time applet that no longer can display the weather, no any weather option (both unity and gnome3) and needing to hold a key to turn off the computer. (Alt turns suspend into power off).

    STOP REDUCING THE USABILITY!

    But at its core, Ubuntu still is the most capable, see the earlier HD install option.

    Just the desktop is pants but that is pants on Fedora 15 as well (Gnome3).

    The real secret to developing a popular system is to remember that newbies are a very transient audience. A newbie won't be a newbie for long. It would be like marketing a condom for virgins. There are a lot of virgins in the world, especially here on slashdot, and they are bound to have sex sooner or later, except here on slashdot, but once they had sex they will need far more condoms then that one time "virgin" branded one.

    Your OS user won't remain a newbie for long. You don't see many motor cycle companies aiming high at the learner market do you? Despite that a learner bike can be far more fun, the money is in the "experienced rider" market (the succors who think bigger is better)

    Damn, guess motor cycle analogies aren't as good as car analogies.

    Anyway, once the newbie linux user has started using it and figured out how to setup a dual monitor, he is going to be disappointed he can't set to different ones. That the login screen can no longer be themed.

    It would be like Fisher Price deciding that their "My first XXX" line sells so well it will be easy to sell to adults and partner with Sony for a range of electronic devices. Nope.

    Newbies becomes experienced users and then don't want anything to do anymore with a newbie only product.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  15. Re:And others, too. by dslbrian · · Score: 3, Insightful

    Well, with Ubuntu becoming more and more mainstream, I wonder how this will affect other Linux distributions.

    The other distros will probably be happy to get all those new users. By the time Ubuntu 14.x rolls out they should have alienated almost all of their userbase. Their half baked releases combined with the 6 month release cycle give everyone just enough time to get things stable right before they break it all again. From swapping audio subsystems to experimental unconfigurable GUIs, they make sure to cover all their bases.

  16. Counting machines or users? by sirlark · · Score: 3, Insightful

    The counting issue is sticky. I for example don't consider myself an ubuntu user, but my work desktop, and 4 or so servers at work run ubuntu. My home machines are all gentoo. I think that most long time linux users are multi-distro in this sense. Of course there are always the stats from as a base to work from. With some stats you could possibly extrapolate.

  17. Good luck with that! (Linux Mint) by crhylove · · Score: 3, Interesting

    In nearly EVERY metric I can use, end users prefer Linux Mint. It's easier to use, cleaner, faster, has better default apps, a better default layout, and a better color scheme.

    This is a completely realistic goal for Linux Mint.

    Not for Ubuntu.*

    *That is, unless they completely replace all of their leadership and clone the Mint philosophy, which doesn't seem likely.

    --
    I hold very few opinions. I hold information based on observation and fact. If you wish to disagree, please use facts.
  18. Re:One right here! by HermMunster · · Score: 3, Interesting

    This last version of Ubuntu caused me some serious grief during the upgrade. Once installed I was unimpressed with Unity. I tried Gnome 3.0 a couple weeks back and I upgraded several machines to 4.6.x of KDE. My comparison of Unity is based on the design goals and functionality of those other products.

    Gnome 3.0 and Unity appear to be targeting the GUI toward those same people that held back computers in the late 80s and early 90s. Those people were happy with the DOS menu systems where they typed a number or letter corresponding to a menu entry that launched a given program. Unity (and Gnome to some degree) is that represented in GUI form. It is NOT the answer and it will NOT contribute to those 200 million target users.

    I have used Ubuntu for many years now. I have used computers since the early 80s. Ubuntu runs my primary machine. I have almost 20 Ubuntu machines in my shop. I use it for everything you can imagine and I don't find it difficult to learn nor to use. When Windows users come into the shop I sit them down in front of an Ubuntu machine. I simply direct them in the same way I would direct a Windows user--click here, select that, drag and drop there--without much resistance from the user.

    But recently I have been thinking that Mark Shuttleworth needs to give Ubuntu away to some other group of people to manage. Canonical's direction just isn't cutting it, and dumbing it down isn't going to cure any woes. The problems are with the under-pinnings, not the GUI. For instance, I had a problem that pointed to the /var/lib/dpkg/status file had an error at or near a given line. No hint on what was wrong, no hint as to what that file was for, but an error that stopped the install and that wouldn't let me continue with the upgrade. I found an obscure reference to the error message, edited the file, and continued on. Then another error was generated and I needed to resolve it. Then another error, and another, and finally a reference to the same type of error in another file similar to the first one. Upon correcting that I was able to get the upgrade going again. Then after that I received even more errors making it was not possible to get to the GUI desktop -- on a computer that had been successfully running 10.10 for 6 months. After starting in recovery mode (safe start) I was able get into the desktop and download the updated nVidia drivers. I installed those drivers and continued till I was at the desktop. All in all, correcting those errors, cost me 6 hours of my day.

    Whatever they are doing it isn't working and dumbing it down with hopes of attracting 200 million people won't succeed.

    Some time ago they stated that Ubuntu had 12 million users with Fedora having 24 million. The other distros combined could easily bring that number between 75 million and 100 million users of Linux (not just Ubuntu).

    I have the whole cadre of OS installs on various machines because that's what I do for a living. I don't think either the Macintosh nor Windows has the future potential of Linux. Let's just not let one man dumb down the OS interface to the point of it just being dumb.

    --
    You can lead a man with reason but you can't make him think.