Confusion Surrounds UK Cookie Guidelines
pbahra writes "The Information Commissioner's Office has, with just over two weeks to go, given its interpretation on what websites must do to comply with new EU regulations concerning the use of cookies. The law, which will come into force on 26 May 2011, comes from an amendment to the EU's Privacy and Electronic Communications Directive. It requires UK businesses and organizations running websites in the UK to get informed consent from visitors to their websites in order to store and retrieve information on users' computers. The most controversial area, third-party cookies, remains problematic. If a website owner allows another party to set cookies via their site (and it is a very common practice for internet advertisers) then the waters are still muddy. And embarrassingly for the Commission — it's current site would not be compliant with its new guidelines as it simply states what they do and does not seek users' consent."
...a law stopping people from making laws about things they simply do not understand.
Correct way to handle cookies:
http://www.youtube.com/watch?v=OqL7jyrXhLs
http://www.youtube.com/watch?v=rHfEmIXkWfg
http://www.youtube.com/watch?v=Cqz9ZXUoUcE
These posts express my own personal views, not those of my employer
It's just next to impossible to use the law as it is.
To me however it is very simple: A website can trivially obtain permission from the user for the site's own cookies. An advertiser needs to get opt-in consent before sending a cookie as it is unfeasible to obtain permission as you go. Basically this can be done in a simple way: A visitor to a site featuring ads from the advertiser will see nothing to requests to decide whether to accept cookies or not until this decision is made. The result is stored in a cookie which they need permission for as well. Now when sending ads the decision cookie is checked and if the answer is yes, the ads are sent with the tracking cookies, and if no, they are sent with no cookies.
This will obviously result in a lot of people saying no to the tracking cookies but that is as it should be. Tracking someone should only be done with consent.
"For every complex problem, there is a solution that is simple, neat, and wrong." -- H.L. Mencken (1880-1956) --