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MasterCard Transactions To Be Mined For CO2 Data

Posted by timothy on from the strip-mined-with-acid-I-hope dept.

seamus1abshere writes "In the latest twist from Big Data, MasterCard and Brighter Planet today announced that cardholder transaction data will be mined for clues about CO2 emissions. Initial coverage will be of flights, car rentals, hotels and other purchases for which the credit card company stores extra metadata. Interestingly, the science behind the offering is all open source."

2 of 124 comments (clear)

  1. Oh, sure. by Anonymous Coward · · Score: 2, Funny

    Let's give the greentards access to private financial data. What could possibly go wrong?

    1. Re:Oh, sure. by guruevi · · Score: 3, Funny

      Don't worry, the anonymized it by removing your name and address. All they use as an identifier is that random 16-digit number on your card. They have to keep the expiration date as well so they can properly put their data on a time line.

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