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MasterCard Transactions To Be Mined For CO2 Data

Posted by timothy on from the strip-mined-with-acid-I-hope dept.

seamus1abshere writes "In the latest twist from Big Data, MasterCard and Brighter Planet today announced that cardholder transaction data will be mined for clues about CO2 emissions. Initial coverage will be of flights, car rentals, hotels and other purchases for which the credit card company stores extra metadata. Interestingly, the science behind the offering is all open source."

1 of 124 comments (clear)

  1. Re:Inquiring minds want to know by artor3 · · Score: 1, Troll

    But the parent doesn't care about the answer, and you know it. He's just JAQ'ing off, as all good trolls do. Ask a seemingly reasonable question with the implication that the answer is a bad thing.

    Tell me, do you really think that the computing power used to mine this data would offset even a single trip by private jet?