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Disney Seeks Trademark On 'Seal Team 6'

The Grim Reefer2 writes "MediaBistro has learned that the Walt Disney Company has applied for a trademark on the phrase 'Seal Team 6,' the name of the special forces unit that killed the world's most wanted man. Disney now owns the exclusive rights to put Seal Team 6 on 'clothing, footwear, headwear, toys, games and entertainment and education services.' Disney made the move only two days after bin Laden's death was announced." According to a report in the Orlando Sentinel, "this is not the first time a company has trademarked SEAL Team 6. Previous owner NovaLogic, Inc., abandoned two associated trademarks in 2006. Those trademarks focused on computer and video gaming."

14 of 254 comments (clear)

  1. Technicality by gman003 · · Score: 5, Informative

    Technically, there is no current unit called "SEAL Team 6". The unit formerly known by that name is now the United States Naval Special Warfare Development Group, AKA DEVGRU. Further, as DEVGRU is a Tier One Special Operations Force (the other one being Delta Force), they may not officially exist, in that no official records of them are kept. Finally, some sources are saying that the unit has been yet again renamed, this time to something classified. Thus, Disney (and anyone else, probably) could register a trademark on the name, and DoD wouldn't object (as they seem surprisingly versed in the Streisand Effect).

    1. Re:Technicality by MobileTatsu-NJG · · Score: 5, Funny

      it was SEAL Team Six, not 6, but it was also was called ST6.

      The Undiscovered Country.

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      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

  2. Re:News For Nerds by berashith · · Score: 5, Insightful

    actually, the Disney capability of running trademarks and copyrights forever, and purchasing laws to enable this is standard slashdot fare.

  3. Re:Unusual in this age of Political Correctness by l0ungeb0y · · Score: 5, Informative

    "I’m also somewhat surprised that a global firm with such an obsession for it’s public image as Disney would do something as unilaterally endorsing as promoting a single nation’s military."

    Considering that Disney created propaganda films for the US Gov't during WWII and Walt was one of the most fervent supporters of Joseph McCarthy, this move is actually very much in line with Disney's track record.

  4. Re:Not the real name by rhook · · Score: 4, Insightful

    The team should take that from Disney, this is just beyond insulting and disgraceful. Disney should be ashamed of themselves for profiting off of the actions of our elite special forces.

  5. Re:Hmm .. Disney copyrights the name by Megahard · · Score: 5, Funny

    Disney copyright lawyers.

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    I eat only the real part of complex carbohydrates.
  6. Re:Not the real name by Anonymous Coward · · Score: 5, Insightful

    Exactly. All the technicalities, renamings, and classification levels aside Disney is legal whoring for fame and market share on the backs of folks who put their lives at risk. While technically and legally this may be ok, morally it's travesty and one only hopes that the word gets out and Disney gets some immediate boycott action for this one due to their timing and desire to profit off of the heroism some and deaths of others. That said assuming it doesn't, if they're smart they'll wait until any immediate press dies down and release something under the trademark in a few years when they benefit from the collective memory of the event without the immediacy of their whoring being apparent. Did I mention they were effective whores?

  7. Re:Walt Disney? by jcwayne · · Score: 5, Funny

    It'll all be part of the new Abbottabad Pavilion at Epcot Center. Osama bin Laden will be executed twice Sunday-Thursday, 4 times Friday-Saturday. Following the assault reenactment, dead Osama and Seal Team Six will take pictures and watch porn with the kids.

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    Failure to follow this advice may result in non-deterministic behavior.
  8. Time for a new Shirt by LWATCDR · · Score: 4, Funny

    Seal Team Six
    We are no Micky Mouse operation!

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    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  9. Re:News For Nerds by Jah-Wren+Ryel · · Score: 4, Insightful

    actually, the Disney capability of running trademarks and copyrights forever, and purchasing laws to enable this is standard slashdot fare.

    Indeed, Disney's well known from taking from the public domain only to permanently copyright the result so as to never give back.

    Trademarking "Seal Team Six" is just more of the same, but easier for the hoi polloi to identify as dirty pool.

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    When information is power, privacy is freedom.
  10. Re:Not the real name by The+Clockwork+Troll · · Score: 4, Funny

    Disney has not done something this unconscionable since they closed the "Gurgi's Treats and Eats" food pavilion in the Magic Kingdom in the 1990s.

    The cauldron grows blacker.

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    There are no karma whores, only moderation johns
  11. Re:Excuse me but by jedidiah · · Score: 5, Interesting

    Quite so. Even if this unit doesn't exit, the SEALs in general are a part of the US Navy. Disney shouldn't be able to exert ownership rights over something like that. They should get slapped down by the relevant authorities with a big fat "You don't own that!" sort of response.

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    A Pirate and a Puritan look the same on a balance sheet.
  12. Re:Not the real name by BiggerIsBetter · · Score: 4, Funny

    Bad ass septuagenarian mutherfucker

    He'd still kick your ass.

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    Forget thrust, drag, lift and weight. Airplanes fly because of money.
  13. Re:Not the real name by LordLucless · · Score: 4, Informative

    Applying for a trademark is the process of claiming ownership. Nobody has ever applied for a trademark on something they own, because until that trademark is granted, they don't own it. As for how they can apply for a trademark they don't currently use, that's pretty frequent. You generally establish those things before you pour millions of dollars into promoting something that could be ripped out of your hands.

    None of which excuses Disney's behavior in this particular instance, but the general case is fairly reasonable.

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    Just because you're paranoid doesn't mean there isn't an invisible demon about to eat your face