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Apple Causes Religious Reaction In Brains of Fans

Posted by CmdrTaco on from the pope-jobs-won't-lie dept.

satuon writes "In a recently screened BBC documentary called 'Secrets of the Superbrands', UK neuroscientists found that the brains of Apple fans are stimulated by images of Apple products in the same areas as those triggered by religious imagery in a person of faith. According to the scientists, this suggests that the big tech brands have harnessed, or exploit, the brain areas that have evolved to process religion."

1 of 636 comments (clear)

  1. Re:Political discussions do the same thing by Deviate_X · · Score: 4, Interesting

    Like Politics and religion, computing has degenerated into one of those dangerous topics that can damage carreers and friendships. You just dont want to bring it up in real life conversation.