EU Demands Explicit Geo-Location Permissions

judgecorp writes "Apple, Google and employers are already contravening new European Union rules that will require companies to get explicit permission from users before any geo-location data can be used to track them, whether for the purposes of targeted advertising or monitoring employee behavior. This could be the start of the next big privacy argument. The hopes of companies planning to use geo-location data to push products and services to mobile device users have taken a beating in the European Union, following a pronouncement from the European Data Protection Supervisor, Peter Hustinx."

Comments

Fucking Awesome

[Anonymous Coward]

Fantastic news. I just hope Congress here in the US will take note and do the same. But given that most of them are owned by Big Corporate, I doubt it. Sad how Senators and some House members aren't MEN at all - just puppets.

Congratulations to the EU on another fine consumer protection law. Well done!

Already in Android?

[AmiMoJo]

When you install an Android app it asks for permission if it wants to use your location data. Isn't that exactly what they are asking for?

Android itself asks for permission the first time you use the phone.