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Users Want Matte LCDs While Glossy Screens Dominate
Barence writes "A survey of PC Pro readers suggests PC makers are out of touch when it comes to glossy vs matte screens. Almost three quarters of those surveyed said they preferred matte screens despite laptop makers moving almost exclusively to glossy screens. ... Why is the industry hell-bent on not giving customers what they want?"
Glossy screens reflect ambient light back at the same angle at which it hits the screen, which means when there is light shining on them they're next to useless. However, when there isn't direct light, they allow for much deeper blacks and higher contrast.
Matte screens, on the other hand, scatter ambient light and reflect it back at all angles, thus diminishing the amount of light. So when there's a light shining on them, you can still see the image on-screen. But this also means that all ambient light is reflected back, no matter the direction of the light as it hits the screen, leading to much weaker blacks and less contrast.
While consumers love the non-reflective nature of matte screens, they prefer the higher contrast and darker black level of a glossy screen much more, and are typically willing to sacrifice occasional reflections for better picture quality.
I do note, however, that there is a kind of glass that's (almost) entirely non-reflective. Head down to your local picture framing place (Michaels, for certain, has it) and take a look. Quite why this glass/coating isn't in use on LCD screens right now, I have no idea.
However, there may be a new option on the horizon: Japanese scientists have manufactured a "screen" for projectors that only reflects light beamed on it from a certain angle. So if you have a projector on the floor pointing up, it'll reflect the projector's light out into the room, but not the light from the overhead fluorescent tubes.