What Internet Searches Reveal About Human Desire

Hugh Pickens writes "Time Magazine reports that computational neuroscientists Ogi Ogas and Sai Gaddam analyzed the results of 400 million online searches for porn and uncovered some startling insights into what men and women may really want from each other. In the first place, although you can find an instance of any kind of porn you can imagine on the internet, people search for and spend money and time on 20 sexual interests, which account for 80% of all porn — the top 10 sex-related searches include variations on youth (13.5 per cent), breasts (4 per cent), cheating wives (3.4 per cent) and cheerleaders (0.1 per cent) among others. Many are surprised that "cheating wives" is such a popular search but Ogas says that it's one of the top interests all around the world because men are wired to be sexually jealous but simultaneously they're also sexually aroused so if a man sees a woman — including his partner — with another man, he becomes more aroused. Women prefer stories to visual porn by a long shot and the most popular erotica for women is the romance novel because female desire requires multiple stimuli simultaneously or in quick succession."

Comments

Fake "Science"

[RandomLinguist]

Their methodology was atrocious, their so-called university affiliation was denied by the college, and they used unethical research practices. this is NOT science; it is GARBAGE.

Check these out, yo:
A thorough summary of the fail
Another roundup

Re:Fake "Science"

[SirWinston]

This "study" was an idiotic exercise in which a couple of junior researchers mined search terms to reinforce their culturally formed and far from unbiased notions about sexuality. All the crap about men searching for cheating wife porn (I believe "cuckold" porn is a popular current term for it) because of jealousy being hardwired and competition triggering arousal was especially telling--these guys are parroting outdated "conventional wisdom" (i.e., assumptions based on post-facto theory rather than formed from evidence-based research) and nothing more. The real work is being done by folks like the authors of _Sex at Dawn_:

http://www.sexatdawn.com/

who look at the anthropological evidence of how human communities used to live in prehistory, and let that guide their conclusions on how contemporary sexuality got where it is. For example, the _Sex at Dawn_ authors would explain that men want to see cheating wife porn not because jealousy is hardwired and competition sexually excites them, but because we used to live for hundreds of thousands of years (maybe a million+ depending on where you put the dividing line for what's "human") in small communal groups where sex with multiple partners in succession or was the norm. So, men want to see cheating wife porn, and porn where multiple men share a woman, because that was the norm in our prehistory until about 10,000 years ago when agriculture changed a hunter-gatherer society of communally shared lives (mating included) into a hierarchical society of enforced order and scarcity (mating changed into a scarce resource like everything else).

In other words, today we have external software (a legacy of early subsistence-farming civilization) installing a chimp-like sexuality of scarcity and aggression and competition into our heads, when our native OS is more bonobo-like and tells us we want to share sex partners.

And we can actually validate this theory, because we have extensive records of contact with "stone age" tribes some of whom are still around today, and true monogamous marriage is almost unheard-of. Most tribes practicing their ancestral ways without Western influence have marriage--but almost never exclusive marriage where partners are expected to be "faithful." Women are usually expected to be promiscuous, and many tribes have "partible paternity"--the belief that every man a pregnant woman has sex with contributes semen towards making the baby, and that if a woman is not promiscuous enough she's not giving the baby a big variety of helpful traits from the fathers, or that the baby could miscarry from lack of continued semen contribution. Some uncontacted tribes literally have had no idea that sex even causes pregnancy, because from the moment females are physically developed enough to have sex they're doing so, often with multiple partners over time, so that the connection between sex and pregnancy isn't clear to them.

Point being, if you want to really learn about human sexuality, read _Sex at Dawn_ and ignore this other crap.

Re:Expectation

[pasv]

I like big butts and I cannot lie.

Busted...

[MobileTatsu-NJG]

the top 10 sex-related searches include variations on youth (13.5 per cent), breasts (4 per cent), cheating wives (3.4 per cent) and cheerleaders (0.1 per cent) among others. Many are surprised that "cheating wives" is such a popular search...

Is it just me or does this read like somebody succeeded in passing off their browser history as research?

Error establishing a database connection

[rizole]

Just like my wife. As soon as I show an interest, she wont let me in.

Search doesn't equate to browsing...

[Sir_Sri]

Lets say I'm really into Strategy games. So I search for strategy games once or twice. Find some awesome strategy games sites, bookmark them, and then visit the bookmarks directly. I'm not generating search traffic for strategy games. But I will generate a lot for FPS, games and maybe sports games, because I'm not to into those, and when I do want to find something on them, I have to search for it.

Porn is, in that sense, no different that a series of specialized niche markets. If you're really into something and, through a successful search find that 'thing', well...then you don't search for it anymore. Differentiating between traffic and search is probably not trivial however. Search to me represents traffic that is under represented, or that is advertised badly (imagine if I did a search for 'news for nerds' and didn't find /. that would not say much about interest in news for nerds, only that one of the biggest sources of news for nerds wasn't providing good results).

You don't know what you are talking about

[Anonymous Coward]

From http://www.freakonomics.com/2011/05/17/the-neuroscience-behind-sexual-desire-authors-of-a-billion-wicked-thoughts-answer-your-questions/:

Some comments contend that our alma mater Boston University disclaimed us, revoked our websites, and rescinded our emails. This is just plain silly. Though we’re now alumni, we still maintain the same BU web addresses we’ve always had, and still have access to our same BU email accounts, though we now rely on non-university accounts.

Neither the Boston University IRB nor our former department (nor any other BU entity) ever issued any reprimand because we did not violate any university policy or regulation. Though it’s true that many colleagues in our former department were uncomfortable with our choice of research subject—some explicitly tried to dissuade us from studying sexual desire—there’s an enormous gap between disliking our research and disclaiming it.

So, well done spreading that particular line of FUD.

I’m not saying that these researchers did everything right (they almost certainly did not), but really, what sort of methodology *would* these people like to see? It is basically impossible to do *any* research in this area, as has been stated repeatedly both in the book and in the discussions online, due to how politically and emotionally charged these issues are. It’s like complaining that scientists using telescopes to find planets with habitable atmospheres are doing bad science because they aren’t there scooping up samples of the atmosphere to check its actual composition.

It’s also totally unclear to me as to what these people are complaining about since there is absolutely no mention of what the problem is in either of the two journals you linked to. As far as I can tell, it seems some people believe the entire book is based on a single survey posted to LiveJournal, which is great for their egos but entirely non-factual.

Atrocious, indeed.