Schema.org — Google, Microsoft and Yahoo! Agree On Markup Vocabulary
aabelro writes "Google, Microsoft and Yahoo! have decided to propose a common markup vocabulary, Schema.org, based on the Microdata format, simplifying the job of webmasters who want to give meaning to their web pages' content."
Manu Sporny, chair of the W3C group that created RDFa, added his (personal) dissenting opinion about Schema, calling it a 'false choice,' and saying, "The entire Web community should decide which features should be supported – not just Microsoft or Google or Yahoo."
"More is better, except for hidden text" - I think this is the key difference between this and meta tags - the emphasis is on adding markup to text/content you provide to the user, in a way that makes it more quantifiable to search engines. Metatags weren't visable to the end user, and didn't particular concern specific content, but rather pages as a whole. I mean, that isn't to say that this system won't be scammed, but it does at least have a different focus of providing context for extant data, not additional data from which to help create a context.
Meta keywords and descriptions are used to replace content, which can be abused. This is used to annotate content, not replace it. It simply let's you say what the content is supposed to represent (a recipe, or a rating, or a person, etc).
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