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ICANN To Allow .brandname Top-Level Domains

Posted by Soulskill on from the phishers-everywhere-rejoice dept.

AndyAndyAndyAndy sends in this excerpt from a Reuters report: "Brand owners will soon be able to operate their own parts of the Web — such as .apple, .coke or .marlboro — if the biggest shake-up yet in how Internet domains are awarded is approved. After years of preparation and wrangling, ICANN, the body that coordinates Internet names, is expected to approve the move at a special board meeting in Singapore on Monday. ... The move is seen as a big opportunity for brands to gain more control over their online presence and send visitors more directly to parts of their sites — and a danger for those who fail to take advantage."

8 of 300 comments (clear)

  1. Oh no by Marillion · · Score: 1, Funny

    There went the Internet

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    This is a boring sig
  2. Re:A bad idea. by Dachannien · · Score: 2, Funny

    It should search never. The address bar is for typing in addresses. If you want to search, type something in the search bar.

  3. Re:This changes or improves NOTHING by John.P.Jones · · Score: 5, Funny

    Now companies have to be thinking about unlimited TLDs, not just a handful.

    Due to the hierarchical nature of DNS, there is no difference between adding one more TLD and allowing any domain as a TLD (. vs .com).

    I propose registering '.sucks' and then mirroring all of DNS inside it so resolving icann.org.sucks resolves to icann's website. Extra props for doing so recursively so that so does icann.org.sucks.sucks.sucks.

  4. Re:Do TLDs and Urls actually matter to users? by KingSkippus · · Score: 4, Funny

    What's bad is that I have seen people who, when I say, "Go to Google," actually go to Google, type in "google" in the search bar, and click the first link to get to it.

  5. Re:A bad idea. by rockout · · Score: 4, Funny

    Thanks Grampa. I'll inform the Google Chrome team of your wacky 90's idea. Should go over big.

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    I've learned that they're worthless, so I don't read AC comments anymore.
  6. This could be FUN! by thedarb · · Score: 5, Funny

    Dear ICANN,

    I'd like to register my company domains, we are Local Domain, Inc. Our leading product is our LocalHost operating system. Please register to us:

    localdomain
    localhost.localdomain

    Thank you,
    Root User of Local Domain

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  7. Re:That's a WONDERFUL idea by Interoperable · · Score: 1, Funny

    Think we'll be able to go to Microsoft.apple?

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    So if this is the future...where's my jet pack?
  8. Re:Do TLDs and Urls actually matter to users? by hedwards · · Score: 5, Funny

    That's stupid, they should be using the "I'm feeling lucky" button.