ICANN To Allow .brandname Top-Level Domains

AndyAndyAndyAndy sends in this excerpt from a Reuters report: "Brand owners will soon be able to operate their own parts of the Web — such as .apple, .coke or .marlboro — if the biggest shake-up yet in how Internet domains are awarded is approved. After years of preparation and wrangling, ICANN, the body that coordinates Internet names, is expected to approve the move at a special board meeting in Singapore on Monday. ... The move is seen as a big opportunity for brands to gain more control over their online presence and send visitors more directly to parts of their sites — and a danger for those who fail to take advantage."

Comments

Re:That's a WONDERFUL idea

[eln]

Just like they all live happily as subdomains of apple.com now, right?

Re:Why?

[rs79]

Yeah, I was there. This is where brian reid got pissed off at gene spafford so brian and jon gilmore created alt.*

Speaking of alt, this also applied to dns...

Ironically it was Eugene Kashpureff that came up with the .brandnam idea in 1997 and was universally reviled by the very poeple who are doing it now. Turns out it wasn't that it was a bad idea, it was just they they wern't making any money off it. Now they can.