ICANN To Allow .brandname Top-Level Domains

AndyAndyAndyAndy sends in this excerpt from a Reuters report: "Brand owners will soon be able to operate their own parts of the Web — such as .apple, .coke or .marlboro — if the biggest shake-up yet in how Internet domains are awarded is approved. After years of preparation and wrangling, ICANN, the body that coordinates Internet names, is expected to approve the move at a special board meeting in Singapore on Monday. ... The move is seen as a big opportunity for brands to gain more control over their online presence and send visitors more directly to parts of their sites — and a danger for those who fail to take advantage."

Comments

That's a WONDERFUL idea

[idontgno]

Now Apple Computers, Apple Corp, and assorted apple grower associations can all go to legal war with each over who has the most right to the one, the only, the singular ".apple" vanity TLD.

Protip: Trademarks don't all share the same namespace, and only have to be unique within a general field of commercial endeavor.