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Women Remain the Ignored Audience In Gaming
donniebaseball23 writes "Research firm Interpret has released its new report, 'Games and Girls: Video Gaming's Ignored Audience,' which finds that while the female audience in gaming has grown, games tailored to their needs and preferences continue to go missing. Women represent 50% of the market and their usage of HD consoles like Xbox 360 and PS3 is rising. 'It remains to be seen whether developers and marketers will effectively invest in understanding and exploiting the undertapped female gaming market,' said Courtney Johnson, analyst for Interpret."
When the Sims 2 came out i remember all the boys i lived with being far more excited about it then the girls ^.~ but wow, seriously impressive argument mate, girls like clothes ALL girls like clothes and have the brains of 3 year olds.. thats like saying all men drink beer and play football. Dunno about you guys but I had more fun playing Postal 2 then The Sims 2, and while it is true that as a girl i do prefer games where there is a better story (Assasians Creed II) and clever game play (Portal 2) I just as much enjoy some good slow motion heads going splosh (Fallout 3). It's true whats stated about giving Women better choices with games, I'm sure guys feel a bit weird running around as a female character, so imagine how we feel! It does get boring playing the same old Mr Superman role all the time and have the female characters be nothing but good looking game fodder. That said it does have to be appropriate to the game, and it's certainly not a magic bullet to make a crappy game suddenly 'lady friendly' wtf that means.