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Retailer Calls Rivals' Bluff On "HDMI Scam"

nk497 writes "Retailer Kogan is offering customers of rival stores free HDMI cables to highlight the 'scam' of selling the cables for £100, saying its own £4 cable works just as well. 'An HDMI cable is an HDMI cable,' Kogan said. 'It's a digital cable. You either get a picture or you don't. Don't get conned into buying a 'fancy' HDMI cable because it will make no difference!' Rival retailers Currys and John Lewis said they preferred to offer customers a 'variety' of cables. 'Each of our HDMI cables offers excellent quality and value for money, and by providing our customers with a range of different cables which offer different specifications, we are able to help them find one to suit their specific needs, with features such as different cable lengths, ultra slim and high speed,' said a spokesman for John Lewis, which sells cables for £20 to £99."

34 of 664 comments (clear)

  1. But the Best Buy guy said it does by elrous0 · · Score: 5, Funny

    You mean the oxygen-free wiring and gold-plated connectors don't make for an "extra dynamic picture" and "much better sound resolution"?

    --
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    1. Re:But the Best Buy guy said it does by VAElynx · · Score: 5, Funny

      See, it's all to do with the fact that while the zeros of a digital signal are smooth and pass through well, the ones can get caught and cause a data block, if the cable is of poor quality, or bent.

    2. Re:But the Best Buy guy said it does by Anonymous Coward · · Score: 5, Funny

      I'd have thought it was the other way around - ultra slim cables will let a 1 pass through, but a 0 will get blocked.

      Unless those 1's are sideways. Why doesn't the manual for my new HDMI cable specify this?

    3. Re:But the Best Buy guy said it does by Joce640k · · Score: 4, Funny

      Just make sure you don't connect your golden cable backwards - the bass always sounds thin and reedy when the electrons are forced to flow 'uphill'.

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    4. Re:But the Best Buy guy said it does by jonbryce · · Score: 4, Funny

      They are European style 1s with long tails. They can get confused with Anglo Saxon style 7s.
      That's why the directional indicator is so important.

    5. Re:But the Best Buy guy said it does by Anonymous Coward · · Score: 3, Funny

      I just asked the salesman if he was actually ignorant enough to believe that, or if the best buy job was really worth ridding himself of all personal integrity.

    6. Re:But the Best Buy guy said it does by Joce640k · · Score: 4, Funny

      PS: Don't forget to "break-in" your cables by playing music at full volume for 150 hours when new, and for another 10 hours or so every time you disconnect/reconnect them.

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      No sig today...
    7. Re:But the Best Buy guy said it does by Ellis+D.+Tripp · · Score: 4, Insightful

      Agreed on the bulk conductivity, but the advantage of gold plating on contacts is the fact that gold doesn't tarnish or corrode, reducing conductivity over time.

      Gold plated connector contacts are widely used on industrial/military gear, particularly in low-level signal applications.

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    8. Re:But the Best Buy guy said it does by fatphil · · Score: 4, Funny

      Indeed, font matters. With your HDMI telly, you also need an Arial to get decent image quality.

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      Also FatPhil on SoylentNews, id 863
    9. Re:But the Best Buy guy said it does by compro01 · · Score: 3, Informative

      Gold wiring wouldn't be useful, but gold plating on the connectors is useful because gold doesn't oxidize (under normal conditions), unlike copper and silver.

      Still, you're only talking milligrams of gold, about 100mg for a pair of HDMI connectors, or about $5 worth.

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    10. Re:But the Best Buy guy said it does by LordLimecat · · Score: 3, Interesting

      And "truer reds". The salesman wouldn't shut up about how much better Monster cables were at improving reds.

      Possibly a relic of the RCA / S-Video days, where a good S-video cable (I had a monster cable which worked well) really would keep the red from bleeding noticably onto neighboring pixels. I dont remember whether there was a significant difference between standard S-video and monster's, other than that I liked the build quality of the cables better (less likely to get shredded due to thick sheathing).

      Its very possible that the salesperson thought that that same issue persisted to this day even in HDMI-- ignorance, not malice.

    11. Re:But the Best Buy guy said it does by TheGratefulNet · · Score: 5, Interesting

      Err, how often do you move those cables around behind your TV set, anyway?

      its not always what you think.

      one 'guy' that moves things around is heat. heating and a/c and humidity in the house. cables expand and contract and fit (and don't fit!) the connectors and this slow bounce, if you will, causes things to lose connectivity, even if just 1 wire in a bundle. seen it plenty of times. multi conductor cables are a NIGHTMARE (which is why I hate the hdmi designers. what a bunch of losers! 2 opto cables would have done it better but NOOOO they had to have multiple metal-to-metal's and lots of wire and twists and interference. idiots!!! please, if you currently have an hdmi designer in your employ, fire him now. fire him. now.)

      hdmi cables are not even locking cables. (same with older sata cables; dont' get me started on THAT nightmare we call a cable ...). hdmi cables fall out of alignment since the connector is VERY cheap and so are the cable males. cheap and cheap are not a good way to ensure success.

      look at older db9, db25 style connectors. those things were strong enough to lift a house! ;) THOSE were connectors made by visionary men. keyed, robust, cheap to make and they never fell out on their own. compare to hdmi and you'll see the night/day diff in how cables used to be designed vs how they are designed today.

      sometimes you have to re-flex the cables or pre-strain them before you install them. the flex of the cable is not enough compared to the stiffness of the so-called strain relief they use. again, as an analogy, look at an ide cable and how well it stays in (even if you hang the drive UP by it!) vs a sata cable. compare the molex power cables of yesterday to the sata power cables of today. all steps backwards!

      I really hate the backwards move in cable design and quality. its like they are TRYING to make things bad on purpose, refusing to use what worked well in the past - out of spite?

      --

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  2. The emperor has no clothes! by Vasheron · · Score: 5, Insightful

    ...is essentially what Kogan is saying...and they're right!

    1. Re:The emperor has no clothes! by plover · · Score: 4, Funny

      The monster has no clothes!

      FTFY.

      --
      John
  3. An HDMI cable is not just an HDMI cable by master_kaos · · Score: 4, Informative

    Sure a cheap $2 HDMI cable is just as good as a more expensive one for a short run (50') they sure as hell do matter. I used to think the same thing, and I needed to do 3x60' runs. So I bought some cheap hdmi cables and ran them, no signal. Tried other 2.. same issue. Returned them, bought better quality ones (no monster cables, but better quality ones), and they ran perfect.

    1. Re:An HDMI cable is not just an HDMI cable by Anonymous Coward · · Score: 5, Insightful

      Why in gods name are you running >50 foot HDMI runs. http://en.wikipedia.org/wiki/HDMI#Cables

    2. Re:An HDMI cable is not just an HDMI cable by TheRaven64 · · Score: 4, Insightful

      That's exactly what he's saying. You either get a signal, or you don't. It's not like an analogue system, where there's a wide spectrum between perfect and nonfunctional. Either the error rate is below the correction threshold, in which case a better cable won't make a difference, or it's above and you can easily tell because there's no picture.

      For some uses, such as long runs, you really do need a better cable. For most, you don't.

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  4. This one wins the prize by jrq · · Score: 5, Funny
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  5. Future Shop does it too now by canajin56 · · Score: 3, Informative

    After Future Shop in Canada got bought up, they've dumped their non-monster cables and stuff. "Oh, you want an HDMI to go with that TV? That'll be $80. Do you want a fucking $400 god damn power bar? It cleans the power gremlins out of your filthy filthy wall socket. Without the filter the gremlins will take a hammer to the inside of your TV, and eat all your bags of chips. It also somehow makes the sound one hundred times crisper because resonance waves from your dirty power account for a huge portion of the signal noise from home amplifiers and receivers. It also has a display to show the current voltage, so you know just how dirty your power was before we made it sparkling fresh!"

    --
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    1. Re:Future Shop does it too now by BeardedChimp · · Score: 3, Funny

      You wouldn't plug your computer straight into the wall,

      Wait, what? Why wouldn't you plug it straight into the wall? I've been doing that for almost 20 years now.

      You fool! You need to plug it into the ceiling, how else are the electrons supposed to drain into your computer?

  6. Best Buy tried to sell me an HDMI cable... by Missing.Matter · · Score: 5, Interesting

    When I went to buy a new TV, Best Buy tried to sell me a HDMI cable. I actually needed one so I said sure how much? $35. I got in to an argument with the sales rep about how it would do nothing for my picture quality. I told him I'd give him $10 for it, and I knew that was about 700% profit for him so it works out for both of us.

    So he told me he couldn't do that and I asked for a manager, maybe he could. Manager says he can't do that and this is an amazing HDMI cable and will make the picture better than any cheap cable I could buy. I told him I'm an electrical engineer and I know he's lying straight to my face to make a couple extra bucks. At that point I was pretty fed up so I said you can keep your $1000 TV. I guess the real mistake was thinking I'd get an honest sell at Best Buy

  7. NO it depends... by johnjones · · Score: 5, Interesting

    its a bit like saying you can plug in a CAT 5 cable and get gigabit...
    the answer is it depends...
    the longer the cable the more the signal degrades and just because its digital does not mean it will produce the same results..

    have a read of this

    http://www.audioholics.com/education/cables/long-hdmi-cable-bench-tests/evaluation-conclusion

    I guess the Kogan cables are not very long... dont get me wrong I think they are right most HDMI cables are a scam... but someone needs to actually test them before commenting...

    but honestly who is going to listen... they are after fast bit of press... slashdot used to be about technical things..

    regards

    John Jones

    1. Re:NO it depends... by reashlin · · Score: 5, Interesting

      NO NO NO

      Network speeds will degrade with poor quality cables. This is because data will become corrupt and be re-sent. Speeds "appear" to decrease because the ratio of data:noise will decrease.

      With HDMI there is no "re-sending" of data. So when the corrupt data comes through, no picture comes through.

      You _will_ _not_ get a lower quality picture from a cheap HDMI picture. You will get no picture at all.

    2. Re:NO it depends... by gilesjuk · · Score: 3, Insightful

      Thing is, they claim better colour reproduction, sharper images and so on. When in reality a HDMI cable can only degrade when it is producing errors in the signal. But such a cable is *faulty* not just average in quality.

      It would be like saying a higher quality USB cable results in better print outs when connected to your printer.

      What about the internal wiring of the TV? surely it is pointless using a £100 interconnect when the internal wiring of the TV is using fairly cheap wire?

    3. Re:NO it depends... by fuzzyfuzzyfungus · · Score: 4, Interesting

      There is a thin slice between "perfect" and "nothing", commonly referred to as "sparkle" or "snow". Substantial amounts of pixel data are being tossed on the floor; but not quite enough for the system to just give up and declare the link dead.

      Unlike analog interference, though, if you are in sparkle territory, you can pretty conclusively declare the system "broken".

    4. Re:NO it depends... by itsdapead · · Score: 3, Informative

      its a bit like saying you can plug in a CAT 5 cable and get gigabit...

      No. Its saying that one CAT5 cable is as good as any other CAT5 cable for any application that requires a CAT5 cable. If you're running 100BaseT in a normal environment with regulation-length cable runs then any honestly-labelled CAT5 cable will do. Buying CAT6 won't make your 100BaseT run any faster or make your photo collection look warmer. Nor will buying a super-deluxe CAT5 cable hand-woven by virgins from copper that Steve Jobs has pissed on - which is what these high-street stores are trying to pull.

      There are various grades of HDMI cable for different task. If you're running a 1920x1440 monitor or a 3D telly then you should get the high-speed flavor rather than bog-standard but you can still get those for a fiver from reputable online suppliers. The problem is not stores telling people that they need a $10 high-speed HDMI cable rather than a $5 normal speed one, they're telling people that a $100 super-deluxe high-speed cable will give them a better picture and sound than the $10 high-speed HDMI cable. Which is BS.

      ...and the victims of this are usually people wanting 6' cables to connect their BluRay to their TV, not slashdotters wanting to run 60' cables past their homemade van-der-graff generator, in front of their Pringles-can long distance WiFi link, under the Farnsworth fuser and down to their experimental video wall.

      --
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  8. Definite answer: Normal or HighSpeed (w ethernet) by AwaxSlashdot · · Score: 5, Informative

    Directly from HDMI.org :
    http://www.hdmi.org/manufacturer/hdmi_1_4/finding_right_cable.aspx
    http://www.hdmi.org/manufacturer/trademark_logo_pub.aspx

    Since 1.4, there are only 5 differentes cables and correctly labelling them is REQUIRED by HDMI (there is a grace period until the end of 2011).

    It's simple : 2 speeds (Normal or HighSpeed) and a feature (with or without Ethernet).
    Basically, Normal supports up to 1080i and HighSpeed supports above.

    The last category is about automative cabling so we can forget about it.

    At last, it is FORBIDDEN to make reference to a HDMI version number for cables ("upgrade your 1.3 cables to 1.4" : those are the same - except for Ethernet but your pre-1.4 devices did not support it).
    And for products, if you want to use a version number, the manufacturer have to specifically list the feature added in this version supported by its product.

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  9. Re:I don't know how the salesmen go to bed at nigh by Glothar · · Score: 3, Interesting

    I seriously heard some "sales associate" at Best Buy tell someone that documents would print faster if they bought a parallel cable with gold connectors. While it wasn't the first time I'd heard Best Buy's sales people spouting blatant lies (1998: "You'll want the best CPU you can buy if you want to run Word", 1999: "Sound cards fail all the time. I'd never buy one without the extra warranty." 2000: "WindowsME is way faster than Windows98, and if you don't upgrade now, you'll never be able to.") it is still the winner for sheer absurdity and blatant attempt to bilk another $10 from a customer.

    I was just passing by on my way to find a new printer, but when the guy said it, I couldn't help myself. I broke out laughing. Pretty loud. The guy and his two gullible customers looked at me. I was in an odd mood, so I asked the guy how fast electricity traveled in gold. Then I asked how fast it traveled in copper. He didn't know either. I told the customers that he was lying to them. Pointed at one of the cheapest cables on the shelf, and told them that was the one they wanted. The sales guy looked pissed. A few other people nearby were watching. As I walked away, some manager-looking guy asked if I needed help. I told him that I came to buy a printer, but that Office Max was only a few blocks away and their sales staff didn't lie to their customers.

    Since then, I probably spent only a couple hundred dollars in Best Buy, almost entirely on DVDs. When given the choice, for any piece of hardware (even cables) I'll go to any other store. While I'm sure that in the long run, Best Buy makes decent money off lying to customers, I'd easily estimate that its lost a few thousand dollars of sales just off me. At the very least, it lost about $160 ($150 printer + $10 for uselessly-upgraded cable) that day for that guy's stupid attempt.

  10. Best Buy Loves Selling Snake Oil by MoldySpore · · Score: 3, Interesting

    I literally just had an argument with a Best Buy employee over this the other day. Me and a friend went to the mall because I needed some emergency thermal paste for a PC build I was doing (I was visiting friends 5 hours from my house and had forgot some). I went to Best Buy because they had some for $10 (probably the cheapest thing in the store). After buying the paste, we hung around in the store while my friend's brother went and got a haircut. My friend and I went to the cable section and he asked me about HDMI cables for his HDTV. He showed me the cable he bought (Insignia for ~$40) and asked if it was good. I said it was fine, but that he over paid even for that. I then proceeded to pick up a Monster cable that was only 4 feet long and cost $129 and explain to him that this cable and that cable were the same. A Best Buy employee then came over and started a conversation with me.

    Best Buy Employee: "Can I help you with anything?"
    Me: "No, I'm all set."
    BBE: "I see you have a Monster HDMI cable there. What kind of TV do you have?"
    Me: "Oh I am just explaining to my friend that there is no reason to spend over $100 on a 4' cable when a $5 online will do the same thing"
    BBE: "Well that isn't true. That cable will give you superior sound and video quality. It also has Ethernet over HDMI capability and compatibility for 3D"
    Me: "Well I'm sure it does all of that, but any cable will do that for you as long as it is rated for HDMI 1.4 spec."
    BBE: "It will but that cable will give you better picture quality because it has gold connectors and better shielding"
    Me: "No, it really won't. Unless you have your TV inside a power transfer station with unshielded electrical cables, you will not really need to worry about interference. And picture quality will not be better regardless of what cable you are using."
    BBE: "You are giving your friend bad advice. This cable is better and will give you better -"
    Me: *interrupting him* "If I hooked up the same exact TVs to the same exact source with my cable and this cable, not only would they be the same quality, but my cable would be 15' longer and be able to connect across the room where as this is only capable of connecting to a device close by, and my cable will have cost around $5-20 and this one costs $129. I'd bet you any amount of $ that the difference in picture and sound quality would be indistinguishable."
    BBE: "I'd take that bet, but only if I saw the cable you were going to use first"

    We then went to the computer in the department and I went to Newegg and showed him this cable. He said "Right but that is a nice shielded cable like this one". And I said "Yea, but look at the length and the price." He then basically dismissed what I was saying and said that the Monster cable was still superior.

    I wonder if they train people to be this ignorant? Or could places that sell cables for this price just attract people who buy into the BS?

    --

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  11. HDMI certification is for the WHOLE cable by AwaxSlashdot · · Score: 3, Insightful

    Whatever the length of your cable, either it works and display a perfect picture and earns its HDMI certification or it does not work properly and its NOT a valid HDMI product. And you get a refund for this deceptive product.

    I don't care that with a longer cable, it requires higher quality cable parts. I want a Normal Speed HDMI cable or a HighSpeed HDMI cable.

    I buy a certified product, not raw components to solder myself.

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  12. Not entirely false by PraiseBob · · Score: 3, Informative

    The gold plated connectors do make a difference, but only after many years. Gold is the least reactive of all metals, and resistant to corrosion. So, in 20, 30, 40 years from now, that cable will still make a solid connection. But of course the $5 cable can come with gold plated connectors too, and the big box stores overcharge by 1000% either way. I recommend Monoprice.com for cables.

    1. Re:Not entirely false by RyuuzakiTetsuya · · Score: 4, Funny

      MOnoprice wants 96 bucks for an HDMI cable! They are NOT cheap.

      Granted the HDMI cable is 131 feet, but how else am I supposed to watch NASCAR if not through a very long hdmi cable to my neighbor's DirectTV receiver?

      --
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  13. Re:Data rate negotiation by Lumpy · · Score: 3, Informative

    Wrong. I have a 100 foot cable install that will do 1080i and 720p fine. 1080p fails.

    It's a fault of the signal strength of the Crap Sony Bluray player sending the signal at a lower voltage than is the HDMI specification. but you can have a "lower quality" signal because the display will fall back to a lower resolution and tell the player to do so as well.

    --
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  14. Re:Small blocks of uncorrectable error by uglyduckling · · Score: 3, Informative

    Those noise bars are clearly obvious, and picture drop-outs would noticed by a two year-old. If that happens, the cable you bought is faulty and should be taken back for a refund. That is not an excuse to sell people $50 cables. Any cable sold as an HDMI cable should work perfectly for normal domestic use, otherwise it is defective and should be returned. That is no justification for moonshine magic cables, which is what this story is about.