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The View From the Ground At an Indian Call Center
A feature story in Mother Jones gives a fascinating inside look at what it's like to work in a Delhi call center. In this area alone, says the author, "100,000 call-center agents make their living selling vitamins to Britons or helping Americans troubleshoot their printers. I am almost certainly the only one who acquired his conversational skills accidentally — by being born in the United States." The slots at the call centers are limited and highly sought; the training is intense, and the infrastructure is poor.
The big problem with outsourced tech support tends to be that regardless of where it is situated they tend to get paid based on the number of calls they handle (at least for consumer services, for business products/services they tend to use better metrics). So they have no incentive in letting their employees fix problems (even if they can), just get customers off the line as quickly as possible.
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When I stopped asking questions, Shail had one for me. "I have experienced some Americans—please don't mind—they don't like Indians. They act rude as soon as they come to know I am Indian. Why is this?" I stammered something about protectionism, but really I didn't know what to say.
Simply put, nobody likes communicating with people who are.. well... difficult to communicate with. It's bad enough trying to overcome a language barrier in general conversation. It's even worse when you're trying to communicate a technical problem or make a complicated request. I don't want to have to spell out my email 3x in phonetic alphabet. Sometimes I can't even tell if the person I'm talking to actually understands my problem because everything they say is scripted.
Plus -- as Louis CK has said -- I know the Indian on the line doesn't give a shit about me and my white people problems.
In what? Choosing a fake name?
Sorry, but every 'Kevin' from Bangalore I've encountered has been completely useless. Not that I fault the individual workers - I'm sure it's a situation much like we have here in the US, where these poor souls are limited by asinine corporate playbooks, and thus, provide no valuable service to customers.
At least you understand that it's not their location or nationality that makes them useless, it's that they aren't really tech support people - they are consumer relations people. All they know how to do is follow their troubleshooting script, they've likely never used or have even seen the product you're having trouble with. But it's not like a company can afford to let you talk to a product engineer when your $150 Blu Ray player stops working.
The thing that gets me is that companies will spend lots of money putting together troubleshooting scripts and a knowledgebase that the call center workers can use, but they don't make that same information available to the public through their website, which would likely keep me from having to call tech support in the first place.
P.S. Since no one posted the obligatory xkcd link yet, here's one:
http://xkcd.com/806/
Its not because they are trying to fool you into thinking you are talking with an American. The issue is lots of those names are really really hard to pronounce for native English speakers who have no experience with Hindi.
I have worked very close with lots of India developers, the ones who actually come here tend to American-ize their names rather than pick a new one like John. Punjababriu becomes Prabu for instance. The later I can say correctly the former it took him helping me many times to learn to say correctly. You know I felt really bad about it too. Nobody likes it when you get their name wrong. Most of us don't want to go around hurting the feelings of or insulting others; or suspecting that we might be. In this case he knew it was not a respect thing and that I was trying really hard to learn to correctly say his name, but still.
Really these call center folks are doing you a kindness by sparing you the embarrassment of having to try and repeat a name that is going to be hard for your say.
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This was often the case when I worked at Dell. If the hardware guys in India were past their quota of dollars in parts to send for the day they would hang up on customers. I worked in paid software support, so that wasn't usually something I saw unless I called on behalf of a customer to get something fixed. The last time that happened to me it resulted in me learning how to exchange a laptop myself by request of my superiors.
That said, a huge number of them really were useless. I got told to confim a part number with hardware support before transferring the lady who wanted it to spare parts. The guy on the other end took my description and part number and then came back with the number for a power cable! The Indians on my team hated these guys too, so it seemed to be partially a corporate culture problem (despite that being a Dell-owned facility) in addition to a regular accent/culture problem.
Tell me about it. I hate calling tech support and getting people in Alabama.
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When I stopped asking questions, Shail had one for me. "I have experienced some Americans—please don't mind—they don't like Indians. They act rude as soon as they come to know I am Indian. Why is this?" I stammered something about protectionism, but really I didn't know what to say.
Simply put, nobody likes communicating with people who are.. well... difficult to communicate with.
This doesn't explain it.
American consumers are watching companies abandon customer service and outsourcing these functions to overseas companies that employ call-takers that have no knowledge of the products they support, no ability to do any real troubleshooting, and no authority to give any help at all outside the script on their desk.
India isn't the cause of the problem; it's the symptom. When we call and talk to someone in India, we're not upset at India, we're upset at the company we're trying to do business with, which has let us down. Talking to someone in India is simply the indication that the company we're working with doesn't care about us as customers.