Digital Generation Rediscovers Analog Wristwatches

Hugh Pickens writes "As recently as a half-decade ago, time seemed to be running out for the wristwatch; the mechanical device was declared to be going the way of the abacus. But now the NY Times reports that the 'sundial' of the wrist is experiencing an uptick among members of the digital generation, particularly by heritage-macho types in their 20s and 30s who are drawn to the wristwatch's retro appeal, just as they have seized on straight razors, selvedge denim and vintage vinyl. 'A cool machine that is all moving parts has got to be intrinsically interesting to someone born into this generation,' says Mitch Greenblatt, an online retailer of design-forward watches who is seeing a surge in business, 'because there's just nothing like that in their life.'"

Comments

I don't understand

[eharvill]

I'm 36 and I own an analog wristwatch. I've owned several over my lifetime as well. My 5 year old son is familiar and will continue to be familiar with analog wristwatches as most everyone in his extended family wears one. How is this retro, unique or something terribly interesting because it has moving parts and is not digital? Watches have always been fashionable and (IMHO) will continue to be for all generations for the rest of my life. It's not like we're talking about 8-tracks, cassette tapes and to some extent vinyl for example. Those devices will definitely be retro to my kid as they have never (and probably never will be) a part of his life.