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Digital Generation Rediscovers Analog Wristwatches

Hugh Pickens writes "As recently as a half-decade ago, time seemed to be running out for the wristwatch; the mechanical device was declared to be going the way of the abacus. But now the NY Times reports that the 'sundial' of the wrist is experiencing an uptick among members of the digital generation, particularly by heritage-macho types in their 20s and 30s who are drawn to the wristwatch's retro appeal, just as they have seized on straight razors, selvedge denim and vintage vinyl. 'A cool machine that is all moving parts has got to be intrinsically interesting to someone born into this generation,' says Mitch Greenblatt, an online retailer of design-forward watches who is seeing a surge in business, 'because there's just nothing like that in their life.'"

3 of 505 comments (clear)

  1. Re:Sadly... by Haedrian · · Score: 4, Interesting

    'Arts' get lost as progress happens. I'm sure most people don't know how to make a fire, because we don't need to anymore (not unless we like camping or whatever and don't carry matches).

    I dunno, maybe in a few years' time, people who know how to read analogue will be the 'weirdos who hold onto outdated stuff', as opposed to 'everyone except these young 'uns'

  2. Re:Steam-punk appeal by TerranFury · · Score: 5, Interesting

    This really isn't much of a surprise. The Steam-punk genre is quite popular with the 20-40 crowd.

    Nah, steampunk is a faux-Victorian genre loved almost exclusively by the irredeemably nerdy. This, like the straight-razor comeback, is more "Mad Men" '60s (or even '40s) nostalgia; it's people borrowing symbols from a time when "men were men" -- a way for men to assert their masculinity in a way that they see as intelligent and sophisticated, rather than uncultured or brutish. Since, for a while in the 90s, the latter seemed to be the only conception of masculinity being promulgated, I appreciate the trend, albeit with reservations.

  3. Watch can get wet, plus hands free operation by perpenso · · Score: 4, Interesting

    Cell phones are known for having other functionality as well as being able to tell the time. I've never seen the point of strapping a somewhat functional piece of jewelry to my arm when I have a small device in my pocket that tells the time, as well as doing a hundred or more other things that I find useful.

    My analog display watch enables hands free operation and is water resistant to 100m. Its a far better choice in the rain or when scuba diving. When hiking/backpacking/camping my cellphone is generally powered down and in a dry bag, reserved for emergencies. "Never seen the point" is taking an otherwise reasonable argument too far.