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An Inside Look At the Rise and Fall of RIM

Posted by Soulskill on from the behind-the-curve dept.

zacharye writes with this excerpt from BGR: "Research In Motion is in the midst of a major transition in every sense of the word. Publicly, the company is portraying a very defensive image — one that is very dismissive, as if RIM is profitable and class-leading, and the media is out of line to criticize its business, as are investors. Internally, however, there's a different story to be told. It's a story filled with attitude, cockiness, heated arguments among the executive team and Co-CEOs, and paranoia. ... The three-year roadmap for RIM products focused on refining the technology in phones had already been released, rather than looking at where to add major new componentry or trying to identify or even shape future trends. 'One of the main reasons RIM missed the mark with the browser was because they were always proud of how little data usage a user would use,' a former executive said. 'There was no three-year plan at RIM.'"

5 of 267 comments (clear)

  1. Netcraft confirms it... RIM is dying. by grub · · Score: 5, Insightful


    RIM was cool back in the day when data was super-expensive. They came up with a then-innovative end-to-end service to cut data consumption to a trickle.

    Those days are over, people want streaming video, full email, full browsers, etc. on their phones.

    --
    Trolling is a art,
  2. Arrogance rarely wins... by __aazsst3756 · · Score: 5, Insightful

    Arrogance rarely wins, why is it so popular?

  3. Re:With the end of unlimited data plans...? by Wyatt+Earp · · Score: 5, Insightful

    Nope, to RIM 1 or 2 MB a month is normal data usage, “RIM would be proud of the fact that someone would only use 1MB of data in a month in 2005."

    "Mike is convinced people won’t buy an iPhone because battery life isn’t as good as a BlackBerry,” a different source said. Mike apparently is in disbelief that people can use over 15GB of data on their iPhone and Android devices,"

    So this genius at RIM is so much in denial that he doesn't get that Apple is cutting away at RIM while Android and iOS are raping RIM because he doesn't understand the market anymore.

  4. Re:Use the Droid platform by __aazsst3756 · · Score: 5, Insightful

    Droid is a race to the bottom. Why go with something you will be racing against JustStartedCompanyYesterday Corp. for slim or no profits?

  5. Re:People overestimate the value of "cool" by Wyatt+Earp · · Score: 5, Insightful

    "RIM has something that no one else has and they need to stay with it."

    Falling market share and profits.