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An Inside Look At the Rise and Fall of RIM
zacharye writes with this excerpt from BGR:
"Research In Motion is in the midst of a major transition in every sense of the word. Publicly, the company is portraying a very defensive image — one that is very dismissive, as if RIM is profitable and class-leading, and the media is out of line to criticize its business, as are investors. Internally, however, there's a different story to be told. It's a story filled with attitude, cockiness, heated arguments among the executive team and Co-CEOs, and paranoia. ... The three-year roadmap for RIM products focused on refining the technology in phones had already been released, rather than looking at where to add major new componentry or trying to identify or even shape future trends. 'One of the main reasons RIM missed the mark with the browser was because
they were always proud of how little data usage a user would use,' a former executive said. 'There was no three-year plan at RIM.'"
Reasons RIM is circling the drain:
#1 - You used to have two options: Desktop Redirector or on-server redirector. Desktop Redirector "worked" but was otherwise always Pure Fucking Crap, and required that your home or work desktop be on 24/7 and that you be logged in to it with the program running. On-server redirector worked a hell of a lot better, didn't require a running PC, but ate up a ton of server horsepower, required some pretty arcane setup, and cost an arm and a leg to license.
Now, you can do the same damn thing on a Droid or iOS phone with Outlook, Google, or a hundred other options... at no extra cost beyond the server.
#2 - Attachments. Back in the day, Crackberries had "a few apps" and could occasionally read a text-file or really, really freaking small attachment (again, only on server: desktop redirector didn't "do" attachments). Now, I can load and read virtually any attached document on a Droid or iOS phone.
#3 - Apps. Face it, the amount of stuff I can load onto my Droid phone is incredible... more to the point, useful. RIM, meanwhile, has made programming for even their newest phones so arcane that developers who were gung-ho on the platform initially have thrown their hands up in disgust and walked away.
#4 - Hubris, Hubris, Hubris.The only reason RIM is even still alive is that it's going to take another year and a half for people who are "locked in" to a free-handset contract with their phone provider to get out. Meanwhile, we're recommending to every person that comes in wanting help with their blackberry that when the time comes, they should really strongly consider looking at the iOS or Droid phones, that play well with our environment without requiring dozens of hours of tweaking, constant settings resets, and can do a lot more.
Blackberries lock up, and theyre slow, and the browser sucks, but I still would take it any day of the week over an iPhone or even an android (unless they release a Galaxy S with a decent battery and a better keyboard...). Why?
1) The keyboards are always phenomenal. I can take notes on a blackberry quite well, keeping pace with a speaker. And the notes are always, automatically synced to the Exchange server, so I dont even have to worry about backups.
2) Battery life is phenomenal compared to Android power-devices. If the thing doesnt last through 8 hours of talking and data usage, then its worthless to me. Most days I dont use it quite that much, but others Im on the phone all day.
3) Keyboard shortcuts are phenomenal. It is trivial to fly around the menus on my Bold, compose a mail, copy/paste, bookmark and all the rest. Very little fiddling with menus.
4) BES is king. Active-sync is nice, and has its pros (like not needing yet another server and yet 2 more GB of RAM), but it also has a lot of cons-- certificate woes, iPhone woes (where it simply refuses to connect, even if the certs are all correct-- could be any number of things), lack of manageability, and not as many things are synced. Its getting better all the time, but BES still has fewer issues, easier deployment, better security, and more management options. And the new 5.0 BES has a web-management interface which (despite being ActiveX-style crufty) is great-- allows you do manage which public folders you sync, lets you do backups, etc.
If your idea of a smartphone is occasionally getting some emails and doing phone calls, sure, get an iPhone or Android. Some of the folks in my office have iPhones, and love them in general. But if you (like me) find yourself typing email on your phone even if theres a computer nearby, you really want to use a Blackberry. Theyre wonderful for business use, and I think it would be a mistake for RIM to start catering to home users-- theyll never beat iPhone at that game. The strength of a Blackberry is productivity.