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The Science Behind Fanboyism

crookedvulture writes "We've all encountered fanboys. They lurk on messageboards and in comment threads, ready to trumpet the benefits of their product or brand of choice with Cheeto-stained fingertips. And it's not their fault. This analysis of the scientific research on the subject reveals that our brains unconsciously develop an affinity for products we choose over similarly attractive alternatives. Duh, right? But what's really interesting is that this affinity exists not just among adults, but also children, monkeys, and even amnesic subjects with no memory of their original choices. We're all hard-wired to be fanboys, it seems. Some of us just do a better job of overcoming our subconscious tendencies."

6 of 272 comments (clear)

  1. Re:Still out on... by Applekid · · Score: 4, Insightful

    The dick part comes in when you love something and some other imbecile shows up and starts shitting all over it with false and misleading information - trolling - purposeful or otherwise, then arguments and insults ensue...

    Or, you know, shitting all over it with the truth.

    THE FIGHT IS ON

    Seriously, though, there really ought to be two words to extract out of fanboy: one related to being a fan of a product and the other related to being a boy (child) about defending it. Criticism, legitimate or not, shouldn't lead to rabid mouth foaming. I'm pretty surprised that it exists in nature since it seems that it wouldn't serve any useful purpose.

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    More Twoson than Cupertino
  2. Re:Still out on... by Dunbal · · Score: 3, Insightful

    ie. Apple customer. Hey what? Someone had to say it, might as well be me.

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    Seven puppies were harmed during the making of this post.
  3. Re:Tribalism by Talderas · · Score: 3, Insightful

    So why use Windows in a case where Linux is superior, and Windows where Linux is superior?

    Subtle. Very subtle, fanboy.

    I almost missed it.

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    "Lack of speed can be overcome. In the worst case by patience." --Znork
  4. Re:Still out on... by JTsyo · · Score: 3, Insightful

    Probably an offshoot of defending the tribe. Easiest to see these days are at sporting events. There must be something in the brain that will make us stand and fight for our "side", even if it's in the wrong, that links back to defending your tribe to ensure your genes keep going.

  5. Re:subconscious tendencies by Col.+Klink+(retired) · · Score: 4, Insightful

    The amazing thing about bias is our ability to see it in everyone but ourselves. I think it was best summarized by Homer Simpson with "Everyone is stupid except me."

    But I'm sure your preference for exclusively making comments enclosed in teletype text tags is perfectly rational.

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    -- Don't Tase me, bro!

  6. Re:No, not duh by Daetrin · · Score: 4, Insightful

    It's an attempt to head off the inevitable attempts to discredit the article. Pretty much every science article on Slashdot suffers from one or more lame attacks on its credibility/importance. (I don't know if there's a set of slashdot anti-fanboys, or if it's just simply that there's always someone with poor logic skills who disagrees with any given article.)

    The most popular attacks are:

    Correlation does not equal causation: Used whenever statistics are involved, even if the researchers who did the study make no claims of causation.

    Useless: They simply can't think of any good use for whatever is being discussed, so they just make fun of it.

    Too early: The idea is years or possibly decades away from production. Will often be accompanied by comments like "we see a story like this every few months/years and it's always 5-10 years away from production, it's never going to happen." There will often be at least one reference to "where's my flying car?"

    Too late: Either of the form "this is old news, there was an article talking about this subject weeks/months/years ago, what's up with the editors at Slashdot?" or "Everyone knew that already! Why are they wasting time researching that?" Will often be accompanied by "Scientists discover that water is wet, news at 11."

    Obviously this case falls into the last category. Everyone already "knows" fanboys are irrational about their preferences, so the poster is acknowledging that before the trolls can harp on about it and trying to move us on to the part about trying to figure out _why_ that is.

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    This Space Intentionally Left Blank