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Ubisoft Hops On the Online Pass Bandwagon
Joining the likes of THQ, Electonic Arts, and Sony, Ubisoft has now announced plans to launch the "Uplay Passport," a $10 fee charged to buyers of used games if they want to play them online. They say the program "will begin in the coming months and will be included in many of Ubisoft's popular core games. In each new copy of a Uplay Passport-enhanced game will be a one-time use registration code that, when redeemed, provides access to Uplay Passport content and features. The code can be found on the insert card inside the game box. Gamers can identify Uplay Passport-enhanced games by looking for the logo on the back of the box."
I have boycotted Ubisoft since they started with the always on internet connection DRM.
Steam doesn't allow a secondary market; that is true. But they make up for it by selling games much, much, cheaper than other retailers (I don't have figures, but I assume that their deeply discounted games greatly outsell the others). The ability to resell a game has a value to me. If you discount the new game by an amount greater than the amount of the resale value, I will happily prefer buying your cheaper, but non-resealable version. Go low enough and nobody cares about buying used either since nobody buys a used game because they prefer used to new; they buy used because it's cheaper. The losers are the stores that specialize in reselling used games since they can no longer profit off of arbitrage.