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Understanding the Payoffs From Investing In Space Flight
A story at MSNBC.com explains how the technological benefits reaped from investing in the US space program are numerous, but often indirect or difficult to explain. Quoting:
"NASA has recorded about 1,600 new technologies or inventions each year for the past several decades, but far fewer become commercial products, said Daniel Lockney, technology transfer program executive at NASA headquarters in Washington, D.C. ... 'We didn't know that by building the space shuttle main engines we'd also get a new implantable heart device,' Lockney said. 'There's also a bunch of stuff we don't know we're going to learn, which leads to serendipitous spinoffs.' ... But some innovations do not appear as a straight line drawn from NASA to commercial products. The U.S. space agency may not claim credit for computers and the digital revolution that followed, but it did create a pool of talent that perhaps contributed to that transformation of modern life. NASA brought together hundreds of the brightest scientists and engineers in the 1970s to work on the guidance computers that helped the Apollo missions land humans on the moon. When the Apollo era ended, many of those people dispersed to private companies and to Silicon Valley."
The US federal government has awful, awful branding. It's just terrible. How could half of social program recipients believe that they have "not used a government social program"?
In Canada, the federal and provincial governments make sure you know what they're doing. Every advertisement/public service announcement from the feds has the Canada wordmark, a simple "logo" with the word "Canada" and a Canadian flag above the last "a" (on TV and radio ads someone always says "A message from the Government of Canada"). But it's not just media advertising -- movies and tv shows that get tax credits from the government show it, correspondence (taxes, welfare, etc.), worksites partially paid for by government funding, and it goes on and on.
That's not to say that the branding gets to politicians' heads: our stimulus had a massive amount of advertising that many thought was flagrant self-promotion of the current government's policy, as opposed to ads which are usually along the lines of "Don't bring things across the border you shouldn't" or "Here's how young people can get help finding a job" or "Come visit our national parks". The current government even made it such that anyone who accepted stimulus money had to purchase a sign at their own cost extolling the benefits of the stimulus and the plan, post it on-site and send two pictures (one wide shot, one close-up) back to the feds before getting the money.
But when I look south, I'm at a loss to figure out who's responsible. Is the national guard a state or federal program? Is the FDIC run by the banks, or is that freecreditreport.com site run by the government? Who funded that study I read online? And the US government's websites all look completely different, so you don't know if it's the government or some independent agency or someone else (.gov notwithstanding -- who looks at URLs anymore besides /. readers?). Maybe if people knew all the services provided by government they wouldn't hate it as much (or maybe they would hate it more, but at least they would better understand everything they want to cut). It also lets you judge information more easily based on its source (your choice whether that improves your opinion of the information or the opposite).
Up north, I see this great anti-speeding ad and the Quebec flag at the end of the word Quebec and I know where it's coming from. Or this anti-fraud ad. France has their wordmark/logo too.
77% of people interviewed in a 1999 survey reported seeing the Canada wordmark, 60% in the previous 12 months. Over 85% of them reporting seeing the wordmark made them have more confidence in the information and make them "feel proud to be Canadian". And they almost unanimously agreed that the wordmark should be on websites, publications, advertisements, worksites and buildings. The key is that this doesn't happen overnight; the FIP started in 1970, and this is what they were running 10 years later.
If you want people to know that the government does important things besides building roads and national defence, make sure that when you spend tons of money on an ad buy, people know who's spending it. Get some cohesion going, US government; it's in your interest.
People don't always do what is in their best interest. Taxation and government spending can get things done that people would not otherwise do of their own volition.